Earon Mask's Twitter operation points out that Shakespeare is also a blue tragedy and is close to a catastrophe
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Elon Musk , a businessman who founded Tesla and others, acquired Twitter, a major SNS, at the end of October 2022 and became CEO. We are promoting large-scale reforms of Twitter by conducting governance that can be taken as force, such as dismissing half of them. A number of employees have interviewed Bloomberg about Mr. Musk's behavior from the acquisition of Twitter to today.
Elon Musk Twitter Ownership Full of Firings, Ad Cuts, Chaos - Bloomberg
https://www.bloomberg.com/news/features/2022-12-14/elon-musk-twitter-ownership-full-of-firings-ad-cuts-chaos
Two months have passed since Twitter entered the new system managed by Mr. Mask, but Bloomberg points out that it continues to be operated entirely by Mr. Mask's whim. As a result of the seven-month legal battle , Mr. Mask will acquire Twitter at a high price of $ 44 billion (about 5.96 trillion yen), but mass dismissal of employees, changes in policies and services, etc. and is about to revolutionize Twitter in a big way.
Furthermore, in addition to reviving the Twitter account that was once frozen due to discriminatory remarks, etc., with the ``freedom of speech'', the ``Twitter file'' that wrote evidence of adhesion with politicians that Twitter was said to have implemented in the past ', and tweeted , 'This is a battle for the future of civilization,' and are eager to uncover the darkness of Twitter 's past. Bloomberg evaluated Mr. Mask's actions, saying, 'Is there a Shakespearean story like this?' “An iconic disruptor, he has occasional bouts of madness like Lear. should be applauded by society for his contributions to low-emission transportation and space exploration, but he doesn't care if it affects his company, legal fees, or personal reputation. You can't resist the public attention you get,' Bloomberg pointed out.
Since the acquisition of Twitter by Mr. Musk, the number of spoofed accounts has increased , celebrities such as Apple's Phil Schiller have left the platform, and access to tools for advertisers has decreased dramatically . increase. When Bloomberg interviewed dozens of former Twitter employees about this situation, it is said that various answers were obtained.
Some employees were impressed by Mr. Mask's serious attitude to grasp the problem of Twitter, while others were disgusted by public behavior. In the first place, Mr. Mask's inauguration as CEO began with a joke that Mr. Mask would
The scene was clearly engineered for Mr. Musk's followers, but the employees who expected the layoffs were coming couldn't even laugh. The acquisition will be completed soon after Mr. Musk's joke, and Twitter's leaders will be fired one after another.
On the second day after the acquisition, Mr. Mask conducted a code review for Twitter engineers, and at the same time, let dozens of engineers called from Tesla prepare the groundwork for large-scale downsizing . The code review evaluation was announced hours after the implementation, but employees did not know how the evaluation would actually lead to dismissal.
On the sixth day after the acquisition, the seriousness of Mr. Musk's layoff plans began to become apparent. Chief Marketing Officer Leslie Berland, the last remaining member of Twitter's leadership team and most associated with its employee-friendly culture, has been fired. Soon, it began to sound like the layoffs would be much bigger than managers had originally anticipated, and Musk would lay off 50% of the roughly 7,500-plus employees who were at Twitter that week. It becomes clear that it is planned. From the late evening of the eighth day to the early morning of the ninth day, hundreds of employees gathered at Spaces, a social network live audio broadcasting tool, to take turns grieving for an episode at the company and what might come next. It seems that there was
However, cutting half of Twitter's workforce was an inevitable business decision for Musk. In fact, Mr. Mask tweeted, 'Regarding Twitter's staff reduction, unfortunately, we have no choice as we are losing more than $ 4 million (about 542 million yen) a day.' For many employees, the layoffs meant the end of Twitter, the culture that was, for better or worse, part of the Twitter product identity. Ultimately, it is said that the number of employees has drastically decreased to 2700 people, but Twitter's service continues to operate without change. A former system engineer explains in detail why Twitter continues to operate despite large-scale personnel reductions.
A former Twitter engineer talks about why Twitter's system continued to work without stopping even if two-thirds of its employees were fired-GIGAZINE
On the 14th day of the acquisition, Twitter's remote work policy will be abolished , and on the 18th day, employees who criticize Mr. Musk on Twitter and internal Slack will begin to be fired . Senior officials also resigned one after another, some cursing Mr. Musk, and some saying they were happy to leave Twitter. However, some employees reported that they were fired despite agreeing to Mr. Musk's ambitious work style `` hardcore '' and that their retirement benefits were lower than those who did not agree, and the political system has been criticized for its ambiguity.
Earon Mask suddenly dismissed about 50 Twitter engineers who came with 'hardcore', and some people were told that 'the code is not satisfactory' - GIGAZINE
by Thomas Hawk
In parallel with the decline in the centripetal force of employees, Mr. Musk will also miss the opportunity to attract advertisers who account for 90% of sales. In particular, Mr. Musk shared an unsubstantiated conspiracy theory about an incident in which a man with a hammer broke into the home of Speaker of the United States House of Representatives Nancy Pelosi, and what is believed to be a surge in hate speech. Bloomberg pointed out that it was the cause, and in response to these cases, major advertising companies have stopped placing advertisements all at once.
On the 23rd day after the acquisition, we voted for followers on whether to revive the Twitter account of former US President Donald Trump and revived it the next day. On the 35th day, he tweeted that ``the cancellation culture should be canceled'' in response to the report that ``there are activists who believe that if you buy Tesla stock, you believe in hate speech.''
On the 37th, Musk spoke to an audience of about 100,000 about his suspicion that Twitter hid an article reporting allegations of corruption against Hunter Biden, the son of the 46th U.S. President Joe Biden. began to be exposed on Twitter Spaces before. In addition, Twitter has released the second Twitter file that summarizes the information, assuming that Twitter once ran a 'shadow van' that secretly hides some users.
Bloomberg points out that Musk has created so much drama about the future of Twitter that Twitter followers are glued to see what happens next. Mr. Musk himself said , 'Twitter is actually doing well because it has reduced hate speech, bots and vandalism by about a third, while increasing the number of daily users significantly.' Mr. Musk's excessive borrowings for the acquisition and reduced advertising revenue are expected to be future challenges.
Mr. Musk said, ``Subscription fees are important to compensate for the decline in advertising revenue during the recession,'' and has announced the reformed subscription service `` Twitter Blue '' and `` Blue for Business '' for companies. Mr. Musk is trying to catch up with these subscription services, but some employees said, ``The plan is not coherent, and Mr. Musk seems to be fumbling.'' I also pointed out that
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