Nov 11, 2022 11:44:00

Elon Musk says, ``We need to get half of our revenue from subscriptions,'' banning employees from working remotely and positioning Twitter Blue as ``top priority''

Mr. Elon Musk, who acquired Twitter, sent an e-mail to his employees, saying that he could not cope with the worsening economic situation in the current state of relying on advertisements, so he clarified his policy to focus on subscriptions such as `` Twitter Blue '' . In addition, in preparation for the 'difficult times ahead,' he also instructed that remote work will be prohibited unless Mr. Musk approves.

Elon Musk's First Email to Twitter Staff Ends Work from Home - Bloomberg

https://www.bloomberg.com/news/articles/2022-11-10/musk-s-first-email-to-twitter-staff-ends-remote-work

Elon Musk tells Twitter staff to prepare for 'difficult times ahead' and ends remote work - The Verge
https://www.theverge.com/2022/11/10/23450942/elon-musk-twitter-first-email-staff-difficult-times-ahead-remote-work

Musk Paints Bleak Picture for Twitter as Executives Depart - The New York Times
https://www.nytimes.com/2022/11/10/technology/elon-musk-twitter-employees.html

According to an email to employees confirmed by Bloomberg, Mr. Musk referred to the worsening economic environment in the United States and warned that the situation would be difficult for Twitter's advertising business. “Frankly, the economic outlook is dire going forward, especially for a company like ours that relies on advertising in a tough economic climate,” Musk said. will require intensive work,' he continued.

Mr. Musk raised the subscription service ' Twitter Blue ' which raised the price to $ 7.99 (about 1100 yen) per month as Twitter's top priority, saying, 'Without significant subscription revenue, Twitter may not be able to survive the upcoming economic recession. It is highly likely, about half of the revenue should be a subscription, ”he said. Worried about the company's heavy reliance on advertising, Musk said his next priority would be to 'stop bots and spam accounts' by boosting subscription revenue and building a stronger brand. yes.

In addition to the above communication, Mr. Musk has instructed to prohibit remote work. Employees are required to be in the office at least 40 hours a week, and this rule will be applied immediately. As a result, from November 10, 2022, all employees will be required to work in the office, with the exception of those who are physically unable to go or have important work.

Twitter, when it was led by founder Jack Dorsey, showed a generous attitude toward remote work, such as ``

allowing work from home even after the convergence of Corona '', but Mr. Mask, on the other hand, is a self-driving car manufacturer. It can be seen that he is an opponent of remote work, such as saying ' If you don't go back to the office, quit your job ' at Tesla.

Mr. Mask sold Tesla shares for nearly $ 4 billion (about 570 billion yen) under the pretext of `` saving Twitter '' and dismissed half of the nearly 7,500 employees. Mr. Mask said that even after implementing mass layoffs, he still said, ``Still overstaffed,'' and said, ``The remaining employees need to work more thoroughly.''