10 features for creators to make money on YouTube

Since advertising revenue is returned to creators on YouTube, revenue is distributed not only to YouTube but also to creators who post content on YouTube. 'YouTuber', which earns the main income from activities on YouTube, has also become recognized as a profession. YouTube is entitled '10 Ways to Monetize on YouTube' and summarizes YouTube's features for creators to monetize.

10 ways to monetize on YouTube
https://blog.youtube/news-and-events/10-ways-monetize-youtube/

YouTube Shorts Fund offers $ 10,000 / month for creators --The Verge
https://www.theverge.com/2021/8/3/22606291/youtube-shorts-fund-launches-100-million

◆ 01: YouTube short
'YouTube Short' is a service created against TikTok that allows you to post videos of up to 60 seconds. On May 11, 2021, YouTube announced the establishment of the YouTube Shorts Fund, which rewards creators with a total of $ 100 million (about 11 billion yen) to liven up this YouTube short.

YouTube announces that it will pay a total of over 10 billion yen to the poster of the short movie posting function 'YouTube Short' --GIGAZINE

It also states that it will pay up to $ 10,000 a month to creators who post original footage. 'YouTube Shorts Fund will be replaced by a long-term, scalable monetization program,' YouTube Chief Product Officer Neil Mohan said in an interview with IT news site The Verge. I showed an attitude of supporting video creators for a long time.

◆ 02: Advertising
Video advertising revenue is the most core source of revenue for creators posting content on YouTube. It is unclear how much of the advertising revenue generated is returned to creators, but YouTube advertising revenue will increase 83% year-on-year in the second quarter of 2021 (April to June) to 7,200,200. It is a record high of 10,000 dollars (about 770 billion yen).

Google recorded record high revenue of 6.8 trillion yen, YouTube advertising revenue is 770 billion yen and cloud business is steadily growing --GIGAZINE

◆ 03: YouTube Premium
YouTube Premium is a paid subscription plan that gives you benefits such as background playback and download of videos, hiding video ads, and using YouTube Music. A part of the revenue of this YouTube Premium will be returned to YouTube creators.

In August 2021, it was reported that a cheaper plan 'Premium Lite' that was limited to hiding video ads was being piloted in some areas.

YouTube is testing a cheap paid plan 'Premium Lite' focusing only on 'ad non-display' --GIGAZINE

◆ 04: Channel membership
Channel membership is a paid subscription plan that creators can set up on YouTube. Users who have registered for membership can watch creator-only content and use member-only stamps in the chat section.

Most of the revenue from channel membership is paid to creators, which is also a great source of revenue for creators. YouTube According to the, revenue YouTube creators were obtained from the channel membership in 2020, and increased to more than four-fold compared to 2019.

◆ 05: Super Chat
For live streaming of YouTube and premiere of videos, you can set up a chat field where users can speak in real time. If the creator's chat field is approved for monetization, users can send a 'super chat' that displays their comments in a prominent manner for a fee. Of course, most of the revenue from this Super Chat belongs to the creators.

In August 2020, YouTube's super chat cumulative amount ranking was announced unofficially, and it is clear that 8 out of the top 10 are Japanese, and 7 of them are virtual YouTube (VTuber). ..

The cumulative amount ranking of YouTube's money transfer function 'Super Chat' has been announced, and Japanese VTuber occupies the top 7 --GIGAZINE

◆ 06: Super sticker
Similar to Super Chat, Super Sticker is a money-throwing function that allows users to post in the chat column of live distribution or premiere, and it is possible to post large and conspicuous emojis and animations in the chat column.

◆ 07: Super Thanks
Super Thanks is a new monetization program announced by YouTube in July 2021. At the time of writing the article, the beta version has been introduced in the browser version and the mobile version of Android / iOS. It is a function that enables super chat with videos, which was previously possible only for live distribution and premiere release, so that users can leave colorful comments on videos by paying an amount of 200 yen to 5000 yen. Become.

YouTube announces new money throwing system 'Super Thanks', new revenue for YouTuber --GIGAZINE

◆ 08: Merchandise
Merchandise (product) allows creators to sell their own original goods by using the goods sales function officially provided on YouTube. YouTuber will be able to sell original brand T-shirts and mugs, and it will be possible to prepare a purchase window in the movie.

The hurdles for monetizing advertising on YouTube are increasing year by year, and it is difficult for new entrants to earn sufficient revenue from advertising revenue alone. As a result, it is reported that more YouTubers are earning more from channel membership and merchandising than advertising revenue in recent years.

YouTuber is shifting to earning revenue from 'monthly billing service and goods mail order' instead of advertising revenue --GIGAZINE

◆ 09: Ticket sales
The way creators make money on YouTube isn't just about getting paid directly from YouTube. For example, if you are a music creator, you can promote your live performance on YouTube and make it possible to purchase tickets from YouTube. To enable this ticket sales feature, YouTube has partnered with Ticketmaster, America's largest ticket sales company.

◆ 10: YouTube Brand Connect
YouTube BrandConnect is a service that aims to monetize by connecting creators and brands and developing brand content campaigns. Even if a creator who has a certain number of subscribers and is approved for monetization is regarded as an 'influencer', it takes a considerable amount of time for a company to actually contact and negotiate with the influencer. If the creator registers with YouTube Brand Connect, YouTube will prepare a platform that will serve as a contact point for companies, so creators and companies will be able to smoothly make contracts and negotiations.

However, as one of the qualification requirements for YouTube Brand Connect is 'creators based in the United States, Canada, and the United Kingdom,' Japanese creators cannot use it at the time of writing the article.

YouTube says, 'We continue to develop new ways for creators to take their business to the next step. At YouTube, we celebrate together the achievement of new milestones and goals. Creators are the next generation of media companies. To become, we will continue to provide more ways to support the business of creators. '