Sep 17, 2022 12:00:00

YouTube prepares to offer ad revenue to short video creators

To compete with short video distribution platforms such as TikTok, YouTube is focusing on delivering videos of up to 60 seconds as vertical

shorts . YouTube started shorts in 2020, and in just two years, the number of viewers for shorts has increased to 1.5 billion people per month . There is no time-based monetization mechanism. However, The New York Times reports that YouTube plans to pay ad revenue to creators of short videos as well.

YouTube Opens More Pathways for Creators to Make Money on the Platform - The New York Times
https://www.nytimes.com/2022/09/15/technology/youtube-opens-more-pathways-for-creators-to-make-money-on-the-platform.html

YouTube is gearing up to give Shorts creators a cut of ad revenue, report says | TechCrunch
https://techcrunch.com/2022/09/16/youtube-give-shorts-creators-cut-ad-revenue/

At the time of writing the article, YouTube explained on its official website that `` the creators of short videos are not sharing revenue from ads played on the YouTube short player .'' In addition, instead of paying advertising revenue, YouTube pays some creators rewards for posting short videos through their own funds. In addition to reward payments via this fund, we plan to introduce an advertising system in the same way as regular YouTube videos and return advertising revenue to creators, and Google will officially announce this plan in May 2022. doing.

Google announces a policy to expand advertisements worldwide with YouTube shorts with an average of 30 billion plays a day - GIGAZINE

Regarding YouTube's ad monetization strategy for short videos, The New York Times has independently obtained the audio of a meeting attended by all YouTube employees. According to the audio recording, YouTube plans to advertise on short videos and share revenue with creators.

According to The New York Times, YouTube plans to return 45% of advertising revenue to creators. In addition, since YouTube's regular video receives 55% of the revenue of the video advertisement played before and during the video playback, the percentage will be slightly lower in the short.

Amjad Hanif, YouTube's vice president of product management and creator products, said during the conference that ``YouTube is the best place for short video creators to start their careers by returning advertising revenue to creators. It should be a big help to recognize.' In addition, Mr. Hanif reveals plans to generate revenue even if creators use popular songs in shorts. In addition, in the case of videos using music, revenue has been paid to the copyright owner.

The New York Times also reports that YouTube is planning to make it easier for creators to participate in the partner program . According to The New York Times, Hanif said during the conference, 'We will be doing our biggest expansion in years to create new ways for creators to participate in the program.' I'm doing it.

As reported, if YouTube returns advertising revenue generated from short videos to creators, ``We will be able to gain an advantage over our biggest competitor, TikTok,'' TechCrunch said.

YouTube did not respond to a request for comment from The New York Times.