YouTube short viewers reach 1.5 billion monthly
It turned out that the monthly number of viewers of 'YouTube Short', which was started by YouTube in 2020 and consists of videos of up to 60 seconds, exceeded 1.5 billion .
YouTube Shorts tops 1.5B logged-in monthly users, touted as feeder to long-form content | TechCrunch
1.5 billion logged in YouTube users watch Shorts, its TikTok copy --The Verge
YouTube Says It Is Gaining on TikTok in Short-Video Race --WSJ
https://www.wsj.com/articles/youtube-says-it-is-gaining-on-tiktok-in-short-video-race-11655296201
'YouTube Short' was created as a rival to TikTok, which boasts a prosperous short video platform. Since it was born in 2020, the number of monthly users has reached 1.5 billion in just two years. An example of a short video looks like this:
Shortening an hour of drawing by a professional illustrator to 1 minute #Shorts --YouTube
Rival TikTok became available worldwide in mid-2018, reaching 1 billion monthly users in September 2021. Subsequent figures have not been released, but it is expected that 1.5 billion people will be reached by the end of 2022.
TikTok's monthly active users reach 1 billion --GIGAZINE
The length of the TikTok video used to be up to 15 seconds, but it has been extended to a maximum of 60 seconds and then to a maximum of 3 minutes, and from March 2022, the function has been expanded to a maximum of 10 minutes. It looks as if you are running for a YouTube rival.
However, in reality, while TikTok has a stance of 'mainly short videos, long videos are also ants as an option', YouTube is 'a means for creators to acquire viewers who may become regulars of long videos. The strategies are different from each other.
News site TechCrunch doubts this claim because YouTube hasn't provided numbers to support its strategy, but 73% of creators, Ian Hoggs, have actually achieved a cumulative total of 4 billion views. There is data that new viewers were acquired from YouTube shorts, and there is data that the number of views of the entire channel has doubled since Mr. Rosanna Panshino started using YouTube shorts.
In the first place, YouTube is aiming for TV advertising expenses as a broad goal, and with the spread of smart TVs, more than 50% of YouTube's advertising streaming viewing time is due to TV. It is believed that we will continue to focus on 'long content' rather than 'short videos.'
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in Web Service, Posted by logc_nt