Introducing ads to 'short videos' where YouTube is watched 30 billion times a day

At a briefing session for investors, it was revealed that YouTube is testing to introduce ads to the short video service 'Short Video' that competes with TIktok and Instagram.

YouTube Is Starting to Run Ads on Shorts, Its TikTok Clone --Bloomberg
https://www.bloomberg.com/news/articles/2022-04-26/youtube-is-starting-to-run-ads-on-shorts-its-tiktok-clone

YouTube is testing ads on its short-form answer to TikTok, Shorts --The Verge
https://www.theverge.com/2022/4/27/23044904/youtube-shorts-ads-short-form-video-monetization

Alphabet CEO Sundar Pichai, who owns YouTube, said at a financial results briefing in the first quarter of 2022, 'YouTube's short videos recorded 30 billion views per day, four times the number of views a year ago. It is a driving force for great growth. ' However, this earnings report also highlights that YouTube's advertising revenue is sluggish.

Google's parent company Alphabet announces financial results, YouTube stalls signs of slowing growth-GIGAZINE

YouTube, which is raising a sense of crisis with the rise of TIktok and Instagram, has established a 'short video fund' that pays short video creators a total of over 10 billion yen since the introduction of short video in 2020. And I have been focusing on short videos. However, the progress of short videos is not always smooth, as it became clear in 2021 that more than 40% of creators paid by this fund did not participate in the YouTube Partner Program .

When asked by investors to explain this YouTube short video, Google's Chief Business Officer Philip Schindler (CBO) said, 'We haven't officially implemented the ad yet.' Is experiencing some headwinds against revenue growth as it grows in the percentage of total viewing time on YouTube, so we are testing the monetization of short videos and early advertisers The feedback and test results from us are good, 'he said, revealing that he is in the process of testing to introduce ads to short videos.

Major IT companies that are competing with short video services are also accelerating the introduction of advertisements, and in June 2021 Meta announced that it will start serving advertisements on Instagram's 'reel', and 2022 On April 21, 2014, Snapchat announced that it started a trial advertisement on a similar short video service 'Spotlight'.