Meta announces Breakthrough Bonus Program to offer TikTok creators up to $5,000 for videos posted to Instagram and Facebook

On January 21, 2025, Meta announced that it will launch the Breakthrough Bonus Program, which will offer some TikTok creators up to $5,000 (approximately 770,000 yen) in rewards over three months for posting Reels videos on Instagram and Facebook.

Apply to Breakthrough bonus program

Meta lures TikTok creators with $5K bonuses, content deals, free verification | TechCrunch
https://techcrunch.com/2025/01/21/meta-lures-tiktok-creators-with-5k-bonuses-content-deals-free-verification/

Meta is trying to lure TikTok creators with a new bonus program
https://www.engadget.com/social-media/meta-is-trying-to-lure-tiktok-creators-with-a-new-bonus-program-220632949.html

Instagram is reportedly trying to attract TikTok creators with large bonuses - The Verge
https://www.theverge.com/2025/1/21/24348510/instagram-tiktok-creators-bonuses

The following users are eligible for the Breakthrough Bonus Program:
・You must be a resident of the United States
・Be 18 years of age or older
- You must have an existing account on a third-party social networking site and be able to link it during the application process
- You have created a professional Instagram account and a Facebook account
- Not participating in any other Facebook Monetization programs

Creators who meet the above criteria and are approved can earn up to $5,000 in rewards over three months by posting at least 10 videos on Instagram and at least 20 videos on Facebook within 30 days. According to Meta, the amount of rewards paid to creators will be calculated based on their social presence.

These creators will also be able to participate in the Facebook Content Monetization Program , which allows creators to earn money by posting content on Facebook. Additionally, select creators will be able to try Meta Verification for a year, which includes benefits such as a verified badge, account support, and identity theft protection.

On the official page for the Breakthrough Bonus Program, Meta does not specify what 'third-party social networks' it refers to, but Engadget points out that 'the timing of the launch of the Breakthrough Bonus Program is clearly intended to target TikTok creators who are not active on Facebook or Instagram.'

In the United States, the 'Protecting Americans from Applications Controlled by Foreign Adversaries Act,' commonly known as the ' TikTok Ban Act ,' came into effect on January 20, 2025, making TikTok unavailable for download from the App Store and Google Play in the United States. After that, President Donald Trump, who became the 47th President of the United States, signed an executive order suspending enforcement of the TikTok Ban Act for 75 days, but the future of TikTok in the United States is unclear.

President Trump signs executive order to suspend TikTok ban for 75 days - GIGAZINE

Meta, wanting to take advantage of TikTok's uncertainty, is rolling out a 'Breakthrough Bonus Program' to attract TikTok creators to its platform. Meta has also changed the format of its Instagram profile grid from a square to a rectangular one , and extended the maximum length of each video from 90 seconds to 3 minutes.

In addition, Meta announced a mobile video editing app called 'Edits' to compete with TikTok's video editing app 'CapCut' on January 20, 2025. This series of updates and new apps are believed to be aimed at TikTok creators.

Instagram launches its own video editing app 'Edits' to compete with TikTok's 'CapCut' - GIGAZINE

'In the coming months, Meta will also launch a content trading program for TikTok creators and help grow their communities on Instagram and Facebook,' said Meta spokesperson Paige Cohen.