YouTube relaxes monetization requirements and becomes OK with 500 subscribers & 3000 hours of total playback time



YouTube has announced a significant reduction in the minimum entry requirements for

the YouTube Partner Program to monetize videos. Until now, in order to participate in the YouTube Partner Program, in addition to '1,000 subscribers', '4,000 hours of public video watch time in the last 12 months' or 'Last 90 days valid public short video 10 million views', but the required number of subscribers is 500, the total watch time of public videos in the last 12 months is 3000 hours, and the public short videos that are valid in the last 90 days have been viewed. The number of times will be reduced to 3 million times.

From Fan Funding to Shopping: More ways for creators to earn on YouTube
https://blog.youtube/news-and-events/more-ways-for-creators-to-earn-on-youtube/



YouTube is lowering the barrier to be eligible for its monetization program | TechCrunch
https://techcrunch.com/2023/06/13/youtube-is-lowering-the-barrier-to-be-eligible-for-its-monetization-program/

YouTube announced in September 2022 that it plans to allow more creators to earn money on YouTube with its own monetization program, the YouTube Partner Program.

On June 13, 2023 local time, Amjad Hanif, vice president of creator products at YouTube, announced that it would be lowering the requirements to join the YouTube Partner Program, allowing more creators to monetize on YouTube. .

Below are the minimum entry requirements for the new YouTube Partner Program.

・More than 500 subscribers
・Upload 3 or more public videos in the last 90 days
・At least 3,000 hours of total public video watch time in the last 12 months or 3 million valid public short video views in the last 90 days



By meeting these three requirements, creators will have early access to the YouTube Partner Program. This early access version of the YouTube Partner Program will not receive ad revenue sharing, but it will allow creators to be among the first to get on YouTube with fan-funding features such as

channel memberships , Super Chat, Super Stickers and Super Thanks. monetization is possible. Additionally, you can promote your products on YouTube's shopping feature .

In addition, the requirements for participation in the existing YouTube Partner Program were as follows.

・More than 1000 subscribers
・At least 4,000 hours of total public video watch time in the last 12 months or 10 million views of valid public short videos in the last 90 days



According to Google, this early access YouTube partner program has already been rolled out to creators in the United States, United Kingdom, Canada, Taiwan, and South Korea, and new participation requirements will be introduced in all countries in the future.

Please note that as your YouTube channel grows and meets the existing eligibility requirements, you will automatically earn a revenue share from advertising and even more benefits without an additional application process.

In the early access version of the YouTube Partner Program, only the fanfunding function will be available, but YouTube has announced that in December 2022, revenue from the fanfunding function will account for the majority of YouTube's revenue in the United States. The number of channels that we carry has increased by more than 20% year-on-year,' he said, appealing that the fan funding function is becoming a source of revenue for creators beyond advertising-based revenue distribution.



In addition, YouTube announced that it will expand the requirements for participating in the YouTube Shopping affiliate program to ``creators living in the United States with more than 20,000 subscribers''. Joining the YouTube Shopping Affiliate Program allows creators to introduce other brands and products within their content, earning commissions based on the sales of products tagged in videos and short videos.

YouTube has partnered with more than 50 brands in beauty, technology, apparel and more, including Nordstrom, Sephora, Ulta Beauty and Wayfair, and you can feature and tag products from these partner brands in videos and short videos. Is possible.

If you actually use the YouTube shopping affiliate program, you can promote your products directly from the video as shown below.


In addition, YouTube plans to announce details of the early access YouTube partner program at VidCon , which is scheduled to be held in the fourth week of June 2023.

in Web Service, Posted by logu_ii