YouTube Partner Program payments over 3 trillion yen over the last three years, with over 2 million participants

YouTube has revealed that the number of creators participating in the 'YouTube Partner Program (YPP)', which allows you to monetize and receive distribution of channels, has exceeded 2 million. Advertising revenue in the second quarter of 2021 is over $ 7 billion (about 770 billion yen), and the amount paid to creators in the past three years is said to be 30 billion dollars (about 3.3 trillion yen).

Responsibility is good for business and for the creator economy

According to YouTube, the jobs created by YPP in 2019 are equivalent to 345,000 full-time jobs. Advertising revenue was over $ 7 billion in the second quarter of 2021 alone, and the amount paid to creators participating in the program was $ 30 billion over the last three years. That is.

In the United States, the number of channels that have earned more than 10 million yen has increased by 35% year-on-year, and in the first place, due to system improvements and improved credit from advertisers, the channels themselves that participate in the program are also 2 year-on-year. It seems that it has doubled.

Regarding the monetization program, some people are aiming to monetize by uploading illegal content, but according to YouTube, the violation audience rating as of the fourth quarter of 2020 was 0.16% to 0.18%, and there are viewing opportunities. It is said that it is 16 to 18 times out of 10,000 times.

There are 10 ways to monetize YPP, such as advertising.

For example, YouTube Premium paid 430 billion yen to the music industry during the year from 2020 to 2021.

Japan's VTuber is gaining popularity in 'Super Chat,' which is a money-throwing function. In addition, Kiryu Coco, who was the number one in the cumulative total in 2020,

'We will continue to work responsibly while growing our partner program. We believe these investments are at the heart of the future success of the creator economy as a whole.'