Feb 02, 2024 12:05:00

YouTube Music and YouTube Premium subscribers exceed 100 million

YouTube has announced that the number of subscribers to the free music streaming service

YouTube Music , the paid version YouTube Music Premium , and YouTube's paid subscription service YouTube Premium has exceeded 100 million as of January 2024. did. According to YouTube, there were 80 million subscribers as of September 2022 , which means that the number of subscribers has increased by 20 million in about one and a half years.

100 million YouTube Music and Premium subscribers - YouTube Blog
https://blog.youtube/news-and-events/youtube-music-premium-100-million-subscribers/

Google says YouTube Premium and Music now have over 100 million subscribers | TechCrunch
https://techcrunch.com/2024/02/01/google-says-youtube-now-has-over-100-million-subscribers/

In 2015, YouTube launched YouTube Red , a paid subscription service with features such as ad hiding and background playback features. Furthermore, in 2018, YouTube changed its name from YouTube Red to 'YouTube Premium,' and at the same time launched the music streaming service 'YouTube Music.'

Ad-free & offline playable 'YouTube Premium' and music streaming service 'YouTube Music' now available in Japan - GIGAZINE

As of the time of writing this article, YouTube is offering YouTube Music and YouTube Premium services in over 100 countries and regions. 'YouTube Premium is enabling a thriving community of creators and artists, while providing a new source of revenue for subscription services,' said Adam Smith, YouTube's vice president of product management.

Furthermore, Liar Cohen, YouTube's global head of music, said, ``The uniqueness of YouTube Music and YouTube Premium is the driving force behind our success, and these services still have room to grow.'' .

In fact, YouTube Premium will only be released in 2023, adding an option called '1080p Premium' with a higher bitrate than regular videos, adding the ability for multiple people to watch YouTube together, and adding interactive AI features. I'm doing some testing.

YouTube announces five new features for YouTube Premium: ``higher quality video playback than usual'', ``queue function'', ``simultaneous viewing by multiple people on mobile version'', ``playback across devices'', and ``video download'' - GIGAZINE

Furthermore, YouTube is working to strengthen its crackdown on ad blockers, and is encouraging the introduction of ad blockers to YouTube Premium, which has an ad-hiding feature.

As a result of these efforts, the number of subscribers to YouTube Music and YouTube Premium, which was 80 million as of September 2022, exceeded 100 million in January 2024. 'YouTube Music and YouTube Premium are seeing strong sales, and each additional YouTube Premium subscriber means more revenue for creators, media partners, and YouTube itself,' Google Chief Business Officer Philip Schindler said in a statement. ” states.

Google's 2023 fourth quarter financial report reports that revenue from Google's subscription services, including paid YouTube subscriptions, exceeded $15 billion (2.19 trillion yen) annually.

Google's parent company Alphabet announces financial results for the fourth quarter of 2023, with sales of $86.31 billion, an increase of 13% year-on-year, but advertising revenue is lower than analyst forecasts - GIGAZINE