What are you all checking out on Amazon? We investigated what GIGAZINE readers usually search for on Amazon.

Amazon, synonymous with online shopping sites, sells not only everyday items and home appliances, but also jewelry and motorcycles. I was curious about what people were checking out on Amazon, so I asked the question, ' What do you usually search for on Amazon? ' in
The survey results are as follows.
1st place: Computers and peripherals (57%)
2nd place: Home appliances and cameras (33%)
3rd place: Food, beverages, and alcohol (28%)
4th place: Books (28%)
5th place: DIY, tools, and garden (23%)
6th place: Stationery and office supplies (21%)
7th place: Home & Kitchen (20%)
8. Amazon Devices & Accessories (19%)
9th place: Kindle Store (17%)
10th place: Drugstore (15%)
11th place: Games (15%)
12th place: Toys (14%)
13th place: Hobbies (13%)
14th place: Sports & Outdoors (11%)
15th: Don't search on Amazon (10%)
16th place: Clothes & fashion accessories (9.7%)
17th place: Shoes & Bags (9.6%)
18th place: Fashion (8.3%)
19th place: Cars & Motorcycles (8.0%)
20th place: Beauty (7.8%)
21st place: Musical instruments and audio equipment (7.2%)
22nd place: Pet supplies (6.6%)
23rd place: Music (5.9%)
24th: Apps & Games (4.3%)
25th place: Gift cards (3.7%)
26th place: Industrial and R&D supplies (3.0%)
27th place: Foreign books (2.0%)
28th: Baby & Maternity (1.9%)
29th place: Jewelry (0.9%)

The most popular category by far was 'PCs & Peripherals,' with over half (57%) of GIGAZINE readers surveyed searching for this category. GIGAZINE also publishes many reviews of PC-related products, so it makes sense that readers would prefer this category.
Logitech's first gasket mount structure makes the keystroke sound comfortable. Review of the Japanese layout mechanical keyboard 'K98M', experiencing the soft typing and keystroke sound - GIGAZINE



The second most popular category was 'Home Appliances & Cameras,' with one in three people checking out the category. Home Appliances & Cameras is also one of the categories in which GIGAZINE focuses on posting review articles.
Sony's high-end digital camera 'RX1R III' with a specially designed 35mm single-focus lens and full-size sensor has been reviewed and taken outdoors for various photos - GIGAZINE



The third most popular category was 'Food, Drinks, and Alcohol,' which includes bottled and canned drinks, instant noodles, retort foods, etc. GIGAZINE also frequently publishes reviews of food such as bottled drinks and instant noodles in its tasting category, which has been well received by readers.
'Super Dimension Wasa Beef' Tasting Review: It's so spicy that it makes you cough when you eat it all at once - GIGAZINE



'Amazon Devices & Accessories,' where you can purchase Amazon's original products such as the Echo series of smart speakers, the Kindle e-book reader, and the Ring doorbell and security camera, ranked 8th.
Photo review of Amazon's fully remodeled smart speakers 'Echo Dot Max' and 'Echo Studio' - GIGAZINE

'Kindle' 2024 latest model with improved functionality and new colors released - GIGAZINE


The Kindle Store, where you can purchase e-books for Kindle, ranked 9th. GIGAZINE digitizes past articles and distributes them on the Kindle Store, so if you're interested, check it out.
The top 10 GIGAZINE articles on Amazon, including color-enabled Kindle reviews, Apple Watch, and reasons why you might still be coughing after your cold has gone away, are listed here in the December 2025 edition! - GIGAZINE

And the percentage of GIGAZINE readers who don't use Amazon, 'I don't search on Amazon,' was only 10%. 14 categories received more votes than this.
As can be seen from the results of this survey, GIGAZINE readers are not only interested in a specific field, but many readers are highly information-sensitive and have their antennas up in many areas. Why not place article ads for such GIGAZINE readers and aim to increase your revenue? If you are interested, please contact us about advertising via the media information site below.
GIGAZINE.BIZ | Information on advertising on the IT news site GIGAZINE.
https://gigazine.biz/
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