Start menu ads finally start appearing in Windows 11
In Windows 11, the start menu that appears when you press the Windows key now displays Microsoft Store apps recommended by Microsoft.
April 23, 2024—KB5036980 (OS Builds 22621.3527 and 22631.3527) Preview - Microsoft Support
Windows 11 KB5036980 update goes live with Start Menu ads
Windows 11 Start menu ads are now rolling out to everyone - The Verge
https://www.theverge.com/2024/4/24/24138949/microsoft-windows-11-start-menu-ads-recommendations-setting-disable
The KB5036980 update delivered on April 23, 2024, officially implemented advertising in the start menu, which had been tested in the preview version. According to Microsoft, 'New! The Recommended section of the Start menu displays some Microsoft Store apps. These apps come from a small set of curated developers. This will help you discover some of the great apps available to you.'
I actually applied the update to a PC with Windows 11 Pro, but at the time of writing, I was unable to see any ads.
Ad display can be turned off by going to 'Personalization' → 'Start' in the Settings app and turning off the toggle switch for 'Show me tips, shortcuts, new apps, and other suggestions.'
The first time ads were seen in the Windows 11 start menu was in March 2023. At this time, it was confirmed that Microsoft's file backup service was displayed in the notification bar.
It turns out that ads recommending Microsoft products will be added to the Windows 11 start menu - GIGAZINE
A month later, a notification will appear encouraging users to 'sign in with their Microsoft account.'
Windows 11 Start Menu Ads Get Even Worse in Preview Builds - GIGAZINE
The date when the Microsoft Store apps will be displayed is April 12, 2024.
Microsoft starts testing ads on Windows 11 start menu - GIGAZINE
By the way, recommended apps have been displayed in the start menu for some time in Windows 10. You can hide them by turning off the setting 'Sometimes show recommended apps in the start menu' in 'Settings', 'Personalization', and 'Start'.
KB5036980 is available as an option at the time of writing, but will be made standard for all users within the next few weeks.
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• Discord | 'Have you ever seen an ad in the Windows start menu?' | GIGAZINE
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