May 04, 2021 12:00:00

Facebook clearly claims that user tracking 'helps keep the service free'

At the same time as the release of '

iOS 14.5 ', Apple enabled ' App Tracking Transparency (ATT) ', which requires the user to ask for permission when the app tracks the user for advertising. Many apps already have ATT enabled , but Facebook, which has continued to express its opposition to ATT, says on its apps, 'If you want your service to remain free, you must allow user tracking.' I need it,” he argues.

Facebook and Instagram notices in iOS apps tell users tracking helps keep them 'free of charge' - The Verge
https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking

With ATT enabled, some apps have started showing pop-up notifications asking for permission to track users. The pop-up notification asking the user for tracking permission allows the app developer to change the wording to some extent, so the wording may be longer or shorter depending on the app, as shown in the screenshot below.

On this pop-up notification that Facebook displays on the iOS version of the Facebook app and Instagram app, so that the user can obtain tracking permission, '(Allowing tracking) Keep Facebook (various services) free. It became clear that he was trying to write 'useful for

A blog published by Facebook in December 2020 introduces a notification asking users for tracking permission when ATT is activated. The notice, framed in red, says it helps keep Facebook free, and Dan Levy, Facebook's vice president of advertising and business products, called the notice an 'educational screen.' I called.

The pop-up notification states, 'In this version of iOS, we need to ask your permission to track some data from your device to improve ads. Find out how to limit: We use information about your activity we receive from other apps and websites to serve you more personalized ads, keep Facebook free, and rely on ads. We can help businesses reach their customers.'

If the user allows tracking, the app developer will be able to obtain information to serve targeted advertisements, but the information cannot be shared with other companies.