Sep 03, 2021 15:00:00

In iOS 15, whether it is a response to the antitrust lawsuit so that even Apple genuine apps can confirm whether tracking is possible

Apple introduced

App Tracking Transparency (ATT) in ` ` iOS 14.5 '' released in April 2021, making it mandatory for third-party apps to ask users for permission to track users. With `` iOS 15 '' scheduled to be released in the fall of 2021, users will be able to choose whether or not to track in the App Store and the official news app `` News ''.

iOS 15 now prompts users if they want to enable Apple personalized ads, after it was previously on by default - 9to5Mac
https://9to5mac.com/2021/09/02/apple-personalized-ads-targeting-ios-15/

Apple assigns users an advertising identifier called IDFA, and app developers and advertisers can use this IDFA to track users and display ads optimized for each user. increase. From iOS 14.5, the introduction of ATT allows users to choose whether or not to allow IDFA tracking.

A survey after the introduction of ATT revealed that

96% of users in the United States refused to be tracked , and Facebook's quarterly revenue is expected to decline by 13.6% due to the blocking of information necessary for targeted advertising. This has had a major impact on the advertising industry.

Facebook and advertisers panicked by Apple's privacy enhancement, how much was the actual impact? -GIGAZINE

On the other hand, at the time of writing the article, Apple's genuine app continues to deliver targeted ads unless the user explicitly refuses it. As a result, in France, Apple has been

accused of violating antitrust laws as ``delivering targeted advertisements without user consent on the App Store.''

Meanwhile, in the development version of iOS 15 scheduled to be released in the fall of 2021, it has been confirmed that pop-ups that allow users to select whether to distribute targeted ads will be displayed even in genuine Apple apps such as the App Store and News. .

9to5Mac, which spotted the above change, said, 'We believe this change was made in response to an impending antitrust lawsuit.' 'It feels fair,' he said.