French authorities refuse 'measures to suspend Apple's privacy protection function'
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To better protect user privacy, Apple is introducing features that allow users to control the sharing of data collected by apps. A French lobby group claimed that the move was ``an anti-competitive activity by Apple,'' and demanded that the feature be suspended. However,the Competition Commission , which monitors anti-competitive economic activities, rejected the lobby group's request, saying, ``There is no need to suspend the introduction of privacy protection functions.''
Targeted advertising / Apple's implementation of the ATT framework. The Autorité does not issue urgent interim measures against Apple but continues to investigate into the merits of the case. | Autorité de la concurrence
https://www.autoritedelaconcurrence.fr/en/press-release/targeted-advertising-apples-implementation-att-framework-autorite-does-not-issue
Apple gets boost in French privacy fight, but still faces probe | Reuters
https://www.reuters.com/article/us-france-apple-antitrust-idUSKBN2B914D
Among the advertisements displayed on the Internet, those that track users on the web and display advertisements that match their interests are called targeted advertisements . Due to concerns that targeted advertising violates user privacy, Apple has announced that it will change the specifications of the advertising identifier and IDFA used on the iPhone so that advertising companies will not be able to use IDFA unless the user gives permission. bottom.
IDFA restrictions are a serious problem for companies such as Facebook, whose revenue is based on advertising, and it is said that targeting advertising will become difficult and revenue will plummet . Facebook has also produced commercials to counter Apple's privacy protection measures, but Apple has already tested new specifications in the beta version of iOS 14.4.
Apple tests pop-up display for restricting ad tracking in beta version of iOS 14.4 - GIGAZINE
In 2020, several advertising-related lobby groups in France complained to the Competition Commission that ``Apple's privacy protection measures are unfair,'' and requested that the introduction of the feature be suspended. Lobbying groups say the IDFA regulation is an unfair deal for app developers and that Apple is abusing its dominant position.
The Competition Commission is also working closely with the French Personal Information Regulatory Authority (CNIL) on this issue to determine whether Apple's practices actually violate antitrust laws and to the detriment of the economy, industry and consumers. I have investigated whether it will be. Also, at the hearing held on February 10, 2021, each stakeholder appealed their claims, and the Competition Commission said it was able to enhance the information it collected.
As a result of synthesizing various information, the Competition Commission has determined that Apple's privacy protection measures are 'part of Apple's long-term strategy to protect user privacy and does not abuse its dominant position.' . We have announced that we will reject the lobby group's petition to suspend the introduction of the function.
Apple welcomed the competition commission's decision and said, ``We thank the French competition commission for recognizing that App Tracking Transparency (ATT) in iOS 14 is in the best interests of French iOS users.'' I was.
In addition to the 2020 petition, in March 2021, a French lobby group claimed that ``Apple severely restricts other companies' ad networks, while giving preferential treatment to its own ad network.'' , and Apple has been accused of advertising on its own platforms, such as the App Store and Apple News, while limiting other companies' ad networks. In this regard, the Competition Commission will continue to monitor Apple's practices to see if they are actually fair.
``Apple gives preferential treatment to its own ads while restricting other companies' ads,'' lobby groups complain to regulators-GIGAZINE
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