Apple tests pop-up display to limit ad tracking in beta of iOS 14.4
I found that when I ran the app on the iOS 14.4 developer beta, I got a 'permit / deny ad tracking pop-up'. The new spec is seen as part of Apple's commitment to enhancing the privacy aspects of iOS.
Apple's New Privacy-Focused Tracking Prompt Begins Appearing for iOS 14 Users [Updated]-MacRumors
Some iOS 14 users now seeing Apple's new tracking pop up, full rollout expected in early 2021 --9to5Mac
https://9to5mac.com/2020/12/23/ios-14-tracking-prompt-rollout/
Apple says that the use of user data by advertising companies etc. is a privacy infringement, and will revise the privacy policy so that advertising companies can not use the IDFA of the advertising identifier unless the user permits it on iOS 14 or later terminals We have been advocating the enhancement of privacy.
The new specification implemented in the beta version of iOS 14.4 for developers is that when you run a specific app, a 'pop-up that allows / denies ad tracking' will be displayed. The actual pop-up is below, when the app launches, 'Do you want this application to be able to track activity on other apps, websites, etc.? The data obtained from the tracking will be used for a better personalized experience.' You can see that you will see two choices: 'Do not allow tracking' and 'Allow'. In addition, apps for which permission / deny is selected by pop-up can be managed from 'Privacy' in 'Settings'.
Apple planned to implement this new ad tracking specification in September 2020, but was temporarily postponed its release due to backlash from ad companies. iOS 14.4 is scheduled for official release from January to February 2020, and this new specification is expected to be implemented along with iOS 14.4.
In addition, Facebook claims that Apple's 'change in specifications regarding Apple's ad tracking will have a devastating effect on small businesses, ' Apple CEO Tim Cookargued . A series of controversies have received a lot of attention, including the Electronic Frontier Foundation's statement of support for Apple.
Electronic Frontier Foundation supports Apple side on Apple vs. Facebook ad tracking specification change issue and criticizes Facebook bitterly-GIGAZINE
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in Mobile, Posted by darkhorse_log