``Apple gives preferential treatment to its own advertisements while restricting other companies' advertisements,'' lobby groups complain to regulators
Apple is committed to protecting user privacy and plans to introduce a system that allows users to control ad tracking by apps. In response to this move, France Digitale, a lobby group representing French startups and venture capital, said, ``Apple is giving preferential treatment to its own advertising while restricting other companies' advertising,'' the French personal information regulator ( CNIL).
Apple Faces French Complaint Over iPhone Advertising Tool - Bloomberg
French antitrust complaint alleges Apple allows itself to run personalized ads on iOS without getting user consent - 9to5Mac
https://9to5mac.com/2021/03/09/french-antitrust-complaint-alleges-apple-allows-itself-to-run-personalized-ads-on-ios-without-getting-user-consent/
A new complaint alleges Apple's own ad targeting happens without user consent
https://www.idownloadblog.com/2021/03/09/apple-ad-targeting-complaint-france/
Targeting advertisements , which track the user's web behavior and display advertisements that match the user's interests based on that data, can display advertisements that are more likely to lead to purchasing behavior than regular advertisements. On the other hand, there are concerns that targeted advertising ``infringes on user privacy'', so Apple changed the specifications of IDFA , which is the advertising identifier for the iPhone, and unless the user allows ad tracking, IDFA will be used. announced that it will no longer be available.
Apple tests pop-up display for restricting ad tracking in beta version of iOS 14.4 - GIGAZINE
On the other hand, Facebook, whose advertising is the pillar of revenue, argued that ``Apple's revision of the privacy policy will make targeting advertising difficult and will drastically reduce advertising revenue.'' Advertisements that are optimized for individual users are important for small and medium-sized enterprises that do not have a large budget for advertising, so we are also promoting the importance of targeted advertising.
Facebook appeals that ``personally-optimized advertisements help small and medium-sized enterprises'', countering Apple's privacy protection measures-GIGAZINE
Apple's planned ad-tracking restrictions require apps to obtain explicit user consent before sharing user data with third-party companies, including third-party ad networks. In other words, sharing data within one advertising network itself is not a problem, and Facebook can share data between its own apps such as Messenger, Instagram, and Facebook.
However, smaller developers don't have the resources to build their own ad networks and have to rely on third-party ad networks to display targeted ads. From these points, it has been pointed out that multiple companies may repeatedly acquire and sell to unite as one company and create a 'content fortress' that encloses user data as a first party.
Apple's privacy policy change creates a ``content fortress'' that is the opposite of what is expected - GIGAZINE
Meanwhile, lobby group France Digitale filed a complaint with the CNIL on March 9, 2021, saying, ``Apple severely restricts other companies' ad networks, while giving preferential treatment to its own ad network.''
France Digitale's complaint relates to ads displayed on its own apps based on information collected through apps operated by Apple. See Apple's advertising and privacy statement, which states, 'Advertisements served by Apple's advertising platform may appear in the App Store, Apple News, and 'stock prices.'' France Digitale claims that this advertising feature is enabled by default on iPhones and is not well known to users.
Apple advertising and privacy - Apple Support
https://support.apple.com/en-us/HT205223
Apple's advertising network is strictly first-party and is not against our attempts to limit data sharing between third parties. However, France Digitale said, ``Apple has the right to choose who is a ``partner'' and who is a ``third party'' in any way,'' and expanded the scope of the ad network without notifying users. I pointed out that you can
In response to France Digitale's allegations, Apple said ``the allegations in the allegations are plainly false,'' arguing that efforts to distract from their actions to track users and mislead regulators and policy makers will not work. . 'When users turn on Apple's personalized ads, we share similar characteristics such as apps downloaded, age, country or city of residence, and gender,' said Jane Horvath, Apple's head of privacy. We target ads by grouping users,' he said, claiming that he did not identify individual users.
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in Mobile, Posted by log1h_ik