Apple's policy to strengthen its advertising business, adding new ad space to 'Recommended' on the App Store

It has become clear that Apple will strengthen its advertising business in line with the

According to the Finantial Times, two people familiar with the plan have informed that Apple plans to expand its advertising business on this occasion.

As a specific example, a second inventory will be added to the 'Recommended' section of the App Store search page. This quota is expected to begin rolling out by the end of April 2021.

Apple's 'App Tracking Transparency,' a privacy enhancement measure for iOS 14.5, is believed to have a significant impact on the mobile advertising industry to date.

Companies that focus on ad sales, such as Facebook, have raised concerns that the majority of users will refuse to track ads, experts said. There is. '