Apr 23, 2021 17:25:00

Apple's policy to strengthen its advertising business, adding new ad space to 'Recommended' on the App Store

It has become clear that Apple will strengthen its advertising business in line with the

implementation of privacy enhancement measures for iOS 14.5, which is said to hurt the mobile advertising industry.

Apple to boost ads business as iPhone changes hurt Facebook | Financial Times
https://www.ft.com/content/5527ddd1-77a8-4cd0-82fd-4568be5da80f

Apple Plans to Expand Ad Visibility in App Store --MacRumors
https://www.macrumors.com/2021/04/22/apple-expanding-ads-for-app-store/

According to the Finantial Times, two people familiar with the plan have informed that Apple plans to expand its advertising business on this occasion.

As a specific example, a second inventory will be added to the 'Recommended' section of the App Store search page. This quota is expected to begin rolling out by the end of April 2021.

Apple's 'App Tracking Transparency,' a privacy enhancement measure for iOS 14.5, is believed to have a significant impact on the mobile advertising industry to date.

Apple reveals details of privacy enhancement 'Application Tracking Transparency' scheduled to be implemented in iOS 14.5 --GIGAZINE

Companies that focus on ad sales, such as Facebook, have raised concerns that the majority of users will refuse to track ads, experts said. There is. '

Apple's privacy policy change creates a 'content fortress' that is the exact opposite of what was expected-GIGAZINE