iPhone app store expands ad placement
In the “App Store”, the iOS app store, app ads are displayed on the top page of the search screen and on the search results screen. Newly, it was reported that the display location of advertisements in the App Store will be expanded to 'Today' which is the initial screen at startup and 'Individual page of each application'.
App Store ads expanding to Today tab and more
The App Store has always had ads on some screens. For example, on the top page of the app search screen, ads are displayed in the “Recommended for you” column as shown below.
In addition, advertisements for apps related to the search term are also displayed on the search results screen.
According to Apple-related news site 9to5Mac, Apple is planning to expand the places where the above advertisements are displayed. 9to5Mac cites 'the bottom of each app's individual page' and 'Today', which is the App Store launch screen, as places where ads are newly displayed.
Apple commented on expanding the advertising display area, ``We can provide growth opportunities for developers of all sizes.'' In addition, Apple said, ``(Ads displayed) only include approved content distributed on the App Store,'' appealing to the safety of advertising.
In addition, Apple has a setting to reject targeting advertisements for its own apps as well as third-party apps.
Related Posts:
