Apple is planning to utilize the exclusive live distribution of Major League Soccer to include advertisements in video distribution

Apple has partnered with Major League Soccer (MLS) , a professional soccer league in the United States, and has signed a contract to exclusively live stream all of the league's games. Bloomberg reports that Apple plans to display ads during MLS games and related programming and is in talks with advertisers and MLS sponsors.

Apple's Next Step in Ads Will Be Built Around New Soccer Deal (AAPL) - Bloomberg
https://www.bloomberg.com/news/articles/2022-11-04/apple-s-next-step-in-ads-will-be-built-around-new-soccer-deal

Apple's reportedly building an advertising network for its Major League Soccer games - The Verge
https://www.theverge.com/2022/11/5/23441872/apple-advertisements-mls-major-league-soccer-games-2023

In June 2022, Apple announced a 10-year exclusive distribution deal with MLS. As a result, from February 2023, Apple will be able to watch all MLS matches, MLS Next Pro, a professional soccer league in the United States and Canada affiliated with MLS, and MLS Next, a youth soccer league, through the Apple TV app from February 2023. It will be distributed on Apple TV. MLS' streaming service will be available to Apple TV+ subscribers at no additional cost, and non-subscribers will be able to watch some games for free at no additional cost, and will also be available to MLS season ticket purchasers. About.

Apple acquires exclusive broadcasting rights for the professional soccer league for 10 years, starts distribution on Apple TV from 2023 - GIGAZINE

According to Bloomberg reports, Apple plans to serve ads to all users, including Apple TV+ subscribers and season ticket buyers. This will be similar to the advertising style that Apple has adopted in ' Friday Night Baseball ' being distributed on Apple TV.

Watch Friday Night Baseball on the Apple TV app - Apple Support (UK)
https://support.apple.com/en-us/HT213099

In August 2022, Bloomberg reported that Apple's advertising business generates about $4 billion in revenue annually, and the company hopes to double that number. To this end, Apple plans to have ad placement space in apps such as Maps, Podcasts and Books.

In addition, Apple has already set up many ad placement spaces in the official app store App Store, and in October 2022, it announced that new ads will be placed in areas such as 'Today' and 'Recommended for you'. Did.

The developer is notified that the display range of the App Store advertisement will be expanded to 'Today' and individual pages of each application - GIGAZINE