Amazon to sell PPV of mixed fighting sports UFC, accelerate sports emphasis on sports PPV

Mixed fighting sponsored at March 3, 2018UFC 222Amazon,Pay Per View (PPV)We have paid streaming sale as a. It is pointed out that Amazon, which gathers abundant content including original content, is becoming a completely replacing existing cable TV (CATV).

Amazon will start selling UFC pay-per-view fights - Recode
https://www.recode.net/2018/2/28/17060356/amazon-ufc-222-pay-per-view-deal-stream

Is UFC Testing The Waters With Amazon Pay-Per-View Streaming?
https://www.forbes.com/sites/trentreinsmith/2018/03/01/is-ufc-testing-the-waters-with-amazon-pay-per-view-streaming/#1383d299564a

There are several channels such as CATV that can listen to UFC with PPV, Amazon has joined one of them. If you listen to an Amazon video listening environment, such as a smartphone application or a TV with STB terminals such as Fire TV, you can purchase UFC 222 with PPV and listen to it. It was not necessary to be an Amazon Prime member who is a paid member of Amazon for auditioning PPV of UFC 222, and it was a general PPV sale called a one-time shopping system at $ 64.99 (about 7000 yen).

Amazon that delivered NFL's program "Thursday Night Football" in 2017, due to multi-year contract with NFLJoin biddingIt is reported that it has earned distribution rights at 50 million dollars (about 5.3 billion yen), and it is seen that it is undergoing full-scale participation in sports PPV.


It is pointed out that Amazon, which strengthens sports broadcasting, plays the same role as existing CATV, and it is becoming a substitute for CATV. Not only movies and TV broadcasts but also original content has been enriched and it has grown into a service competing with CATV. And there are facts that PPV distribution such as sports and fighting sports is a major revenue source for CATV.

For example, it was held in 2015Floyd · Mayweather vs. Manny · Pacquiao boxing relay, Sales by PPV distribution of CATV companies exceeded 400 million dollars (about 48 billion yen at that time)CATV revenue was 30% to 40% of the totalIt is reported that PPV delivery of big events of sports and fighting sports for CATV is the contents of the dollar box. It is quite natural for Amazon trying to replace CATV to embark on PPV. It is common for CATV to receive discounts on PPV distribution, Amazon is expected to receive similar discounts.


The broadcasting rights between FOX and UFC, which broadcast UFC on an annual contract, were $ 160 million (about 17 billion yen). The long-term broadcasting rights agreement between FOX and UFC expires at the end of 2018, and FOX and UFC are discussing a new 10-year long term contract. However, in a new 10-year long-term contract, while FOX has requested renewal of contract from $ 200 million to $ 250 million annually (about 21 billion to 27 billion yen), UFC annually The negotiations are in the process of being negotiated, as it is said that it is requesting to raise the broadcasting rights greatly from 420 million dollars to 450 million dollars (about 45 billion yen to 48 billion yen). The fact that Amazon joined the PPFC partner of UFC also has the expectation that UFC may cancel package broadcasting contracts and consider delivering with fragmented contents like NFL.