Jul 25, 2022 12:30:00

Google enters the NFL's 2023 season distribution rights bid to confront Apple, Amazon, and Disney

The New York Times reported that Google has entered the bid competition for the NFL's 2023 season Sunday ticket (delivery package). Apple, Amazon, and Disney have already announced bids, and before Google entered, Apple was considered to be the most powerful.

Sports Media: Sources: Apple, Amazon front-runners for Sunday Ticket

https://www.sportsbusinessjournal.com/Journal/Issues/2022/02/28/Insiders/Sports-media.aspx

Why Big Tech Is Making a Big Play for Live Sports --The New York Times
https://www.nytimes.com/2022/07/24/technology/sports-streaming-rights.html

NFL Rumors: Google Bids for Sunday Ticket amid Interest from Apple, Amazon and Disney | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
https://bleacherreport.com/articles/10043104-nfl-rumors-google-bids-for-sunday-ticket-amid-interest-from-apple-amazon-and-disney

Until the 2022 season, NFL Sunday tickets were owned and broadcast by DirecTV, a satellite broadcaster.

However, in 2023, major IT companies such as Apple, Amazon, and Disney (ESPN +) will participate in the bidding. While DirecTV's contracts averaged $ 1.5 billion a year, Apple was rumored to be offering $ 3 billion.

According to new reports, Google also participated in the NFL Sunday ticket bidding competition. It is not clear how much money is being offered.

In addition, when each company acquires the broadcasting rights, whether an additional fee will be required to watch the NFL, and whether the price if necessary will be higher or lower than DirecTV's annual $ 294 (about 40,000 yen). Unknown.

Big Tech's entry into sports distribution has recently been the case where Apple has acquired exclusive broadcasting rights for Major League Soccer (MLS) for 10 years. This streaming will be available to Apple TV + subscribers at no additional cost, and some will be available for free to be seen by Apple TV + non-subscribers.

Apple acquires exclusive broadcasting rights for the professional soccer league for 10 years, and will be distributed on Apple TV from 2023 --GIGAZINE

According to the New York Times, sports rights continue to skyrocket, with companies paying a total of $ 24.2 billion in 2024, doubling from 10 years ago. It is said that it is. In the future, it may be exclusively distributed by major IT companies such as Google, Apple, Amazon, and Disney.