Report that Apple is planning to acquire the broadcasting rights of the world's best professional soccer league 'Premier League' following MLS



British media's Daily Mail reports that Apple is preparing to bid to acquire the broadcast rights fee for England's ``

Premier League '', which is considered to be the world's number one professional soccer league .

Apple TV set to enter bidding war for Premier League rights | Daily Mail Online
https://www.dailymail.co.uk/sport/football/article-11633733/Apple-TV-set-enter-bidding-war-Premier-League-rights.html

Apple rumored to be prepping bid for English Premier League football streaming rights - 9to5Mac
https://9to5mac.com/2023/01/14/apple-rumored-to-be-prepping-bid-for-english-premier-league-football-streaming-rights/

Professional football clubs sell broadcasting rights to distribute matches on TV and streaming services, and earn a lot of money from this. In the case of Japan's J League, we have signed a broadcasting rights contract with the streaming service DAZN for about 223.9 billion yen (about 18.66 billion yen per year) for 12 years from 2017 to 2028 . In the case of the English Premier League, which has the highest income for broadcasting rights, the annual broadcasting rights fee is as much as 1.6 billion euros (about 220 billion yen).

Apple, a major technology company, is also participating in the professional soccer league broadcasting rights business, and in June 2022, the company will broadcast all matches of the American professional soccer league `` Major League Soccer (MLS) '' live on Apple TV. Announced that it became the only platform to distribute. According to reports, Apple has reportedly spent $ 2.5 billion (about 320 billion yen) to acquire the broadcasting rights of MLS for 10 years after 2023.

Apple acquires exclusive broadcasting rights for the professional soccer league for 10 years, starts distribution on Apple TV from 2023 - GIGAZINE



Following this, the Daily Mail reports that Apple is about to enter a bid to acquire the broadcast rights to the world's most popular Premier League.

Apple has become more interested in soccer in recent years, and in January 2023, it will start distributing the documentary `` Battle over Super League Soccer '' that approaches the turmoil over the European Super League concept . Additionally, MLS games will be available via the Apple TV app in February 2023.

The Daily Mail also points out that the Premier League's three-year broadcast rights deal with Sky Sports and BT Sport expires in 2025. Bids for the Premier League broadcast rights beyond 2026 are expected to open in the second half of 2023.



In addition, the Daily Mail said, ``There are several American billionaires in the Premier League club, such as Chelsea owner Todd Bailey, who have made £5.1 billion (about 800 billion yen) in three years. He believes that the current broadcasting rights fee is undervalued, so he wants American technology companies to push this price up.'

In addition, since the Premier League has adjusted the broadcasting rights contract so that a single broadcasting station cannot acquire the broadcasting rights for all games, Apple TV exclusively distributes Premier League games like MLS. 9to5Mac points out that it won't be like that.

in Web Service, Posted by logu_ii