Facebook says it has 'no choice' other than accepting Apple's ad tracking spec changes
Starting with iOS 14, Apple has announced that it will change the traditional opt-out (without user permission) collection of personal information to opt-in (user permission). Facebook is a big opposition to this specification change, but the company says that there is 'no choice' other than accepting the specification change.
Personalized ads and user privacy can coexist, Facebook tells businesses | iMore
Facebook tells businesses it has no choice but to comply with upcoming App Tracking Transparency feature in iOS 14 --9to5Mac
As a result of Apple's obligation to display 'user data collected by apps', the difference in the amount collected by each app is highlighted --GIGAZINE
Facebook also told businesses that although they disagree with Apple's solution, they 'have no choice' other than displaying opt-in notifications and continuing to use Apple's advertising identifiers in their ads. Facebook believes that if this policy is not followed, the Facebook app may be removed from the App Store, saying that 'it could cause further damage to companies and users who depend on our services.' I will.
In addition, Facebook said that opt-in use of IDFA will 'reduce the effectiveness of advertising and limit the range of measurement', and predict that advertising revenue will decrease by 60% than before. I will.