May 08, 2021 19:00:00

Clearly most iPhone users refuse user tracking by apps from ATT enabled in iOS 14.5

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iOS 14.5 '' released by Apple on April 26, 2021 local time, `` App Tracking Transparency (ATT) '', which requires users to ask for permission when apps track users for advertisements. Enabled. More than 10,000 apps have already adopted ATT since its release, but it is clear that most users refuse to be tracked when this tracking permission pop-up notification is displayed.

Daily iOS 14.5 Opt-in Rate | Flurry
https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/

96% of US users opt out of app tracking in iOS 14.5, analytics find | Ars Technica
https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/

Flurry , a mobile app analytics company, has released survey data on how much users allow tracking in the ``pop-up notification asking users to allow tracking'' added by ATT introduced in iOS 14.5. doing. Flurry's survey data is based on data collected by Flurry's analytics tools, which are used in over 1 million mobile apps.

The 'proportion of users who allow tracking' worldwide is as shown in the graph below. Since April 26, when iOS 14.5 was released, the percentage of people who allow tracking has remained almost flat, and according to the latest data, the permission rate is '12%' as of May 6. This 'proportion of users who allow tracking' decreases to '4%' in the United States only.

The ``proportion of users who allow tracking'' is 12% worldwide, which is lower than what some advertising companies expected.