WhatsApp criticizes Apple's mandatory 'privacy label' as an unfair system
WhatsApp , a messaging app under Facebook, has criticized the move to require privacy labels to be 'an unfair system that gives unfair preferential treatment to Apple apps.'
Apple, which is committed to protecting user privacy, announced in November 2020 that it will display a 'privacy label' on the product page of the App Store, which clearly states the privacy practices of the app.
WhatsApp goes after Apple over new privacy label requirements --Axios
WhatsApp criticizes Apple's new app privacy labels over iMessage inconsistency --The Verge
Apple's privacy labels are coming to all apps, including its own --The Verge
The privacy label announced by Apple will specify the type of user data that the app collects, the purpose for which it collects data, and the anonymization of users. Users can get more privacy information before downloading the app by looking at the privacy label displayed on the product page of the App Store. Apple requires developers to submit privacy labels for apps published on the App Store, and plans to introduce privacy labels by the end of 2020.
Apple obliges developers to specify 'information such as data collected by apps and purpose of use' in a new form --GIGAZINE
WhatsApp, a messaging app, also published about the privacy practices of the app, while criticizing 'Apple's privacy label is unfair,' reports foreign media Axios.
WhatsApp is looking at iMessage , Apple's own messaging service. WhatsApp points out that iMessage is pre-installed on the iPhone so it doesn't need to be downloaded from the App Store and is installed on the iPhone without the privacy label.
A WhatsApp spokeswoman told Axios that it's a good idea to provide users with privacy practices in an easy-to-understand manner, but that privacy labels should be consistent between first and third parties. He said it's important to be able to compare the privacy practices of third-party apps like WhatsApp with pre-installed apps like iMessage.
In response to these criticisms of WhatsApp, Apple argued that 'the privacy label program applies to all Apple apps.' Apple apps in the App Store will have the same privacy label as third parties, and some pre-installed apps, including iMessage, which aren't available in the App Store, can be found on Apple's website. ..
Technology media The Verge points out that Apple's statement on privacy labels is a clear reaction to WhatsApp's criticism. The Verge also points out that Apple has never announced that 'Apple apps are no longer a privacy label requirement.'
'Apple has a stronger responsibility for misinformation and privacy than other tech companies,' said Tim Cook, who is intensifying Apple's move to set stricter privacy rules.
Tim Cook differentiates Apple from Big Tech rivals
In an interview released on December 9, 2020, CEO Cook said, 'Some of the big problems surrounding today's technology are the lack of responsibility for things that happen on the platform. Apple is firmly responsible. We make tough decisions, 'he said, emphasizing that not all of the big companies in Silicon Valley are trying to avoid liability.
Apple doesn't have a social media platform like Facebook or YouTube, so it's less likely to be involved in issues such as misinformation dissemination than other technology companies, but Cook is responsible for curating Apple News and the App Store. Claims to be fulfilling.
CEO Cook said, 'Everyone can be the perfect companion to amplify things like misinformation and violence. Apple doesn't want to participate in any of these. We're part of our hatred. I don't want to be. I feel Apple has avoided that. '
Apple plans to implement a feature in iOS 14 that allows user tracking for advertising in 2021 . It is believed that this will have a major impact on Facebook and others that make money from ad distribution, and Apple is deepening its conflict with advertising companies like Facebook.