Jan 29, 2021 10:35:00

Apple's Tim Cook CEO accused business models like Facebook leading to violence and polarization

The CPDP , an international conference on privacy and data protection, was held in Belgium from 27-29 January 2021. Apple CEO Tim Cook attended the CPDP and expressed concern about Facebook's business model.

Tim Cook condemns Facebook business model, says valuation engagement over privacy leads to 'polarization' and 'violence' - 9to5Mac
https://9to5mac.com/2021/01/28/tim-cook-privacy-talk/

Tim Cook calls out Facebook's business model, says it leads to 'violence,' 'polarization' | AppleInsider
https://appleinsider.com/articles/21/01/28/apple-ceo-tim-cook-indirectly-calls-out-facebooks-business-model

Apple's Cook CEO gave a lecture titled 'A path to increasing user choice and increasing user trust in advertising.' In the lecture, Cook talked about Apple's concerns about privacy and security in the technology industry, expectations for future changes, what measures are being taken to protect privacy, and Facebook's business model. I talked about topics such as holding.

Cook touched on privacy and security practices in the technology industry, pointing out that users are no longer being treated as customers, but are becoming products that companies sell to advertisers. Furthermore, 'As I have said so far, if data that aggregates all user behavior is bought and sold as a matter of course, users will lose more things than data, We will lose our freedom, but the changes in the world regarding privacy and security are hopeful, and the time for thought and reform seems to be coming, ”said Cook.

In addition, he praises

the EU General Data Protection Regulation (GDPR) enacted in 2016 in the EU as the most tangible advancement in privacy and security from the consumer's perspective. ``We must respond universally and humanely to those who claim their rights to users' personal information about what should and should not be tolerated,'' Cook said. He argues that the time has come to enact strict laws like GDPR not only in the EU but also in the United States and other countries.

Cook also stressed that Internet advertising has thrived for decades while invading individual privacy. And in order to counter this, Applerequires that information such as the data collected by the application and the purpose of use be specified as a privacy label , and the specification is changed so that the user's permission is required for the use of the advertising identifier / IDFA. I emphasize that I have been doing it.

He also didn't name Facebook, but criticized its business model of 'collecting as much user data as possible'. 'If a business misleads users, exploits data, or is built on choices with no choice at all, then it's not admirable and needs to be reformed,' he said. appealed for the need for change.

In addition, Cook said that the business model of ``collecting as much user data as possible'', which is prevalent in the technology industry, is ``polarizing society, losing trust, and calling violence.''

You can check the state of Cook CEO's lecture held at CPDP in the following movie.

A path to empowering user choice and boosting user trust in advertising-YouTube