Why are Apple and Facebook facing each other?

From iOS 14, Apple plans to change the privacy policy so that the app cannot collect the IDFA without the user's permission for the advertising identifier `` IDFA '' required to deliver targeted advertisements. Prior to this, in December 2020, we also announced that users would be able to check the information collection of the app, but Facebook, the world's largest social media, strongly opposes Apple.

Why Is Facebook Going All-Out To Stop Apple's iPhone Update? : NPR
https://www.npr.org/2021/02/26/971367875/why-is-facebook-launching-an-all-out-war-on-apples-upcoming-iphone-update?t=1614351654558

One of the companies that has been greatly affected by Apple's series of moves is Facebook. In fact, it has been found that the Facebook app collects a wide range of information on the iPhone due to the specification changes made in December 2020. Facebook, known as the world's largest advertising company, has repulsed Apple's stance.

The user data collected and tracked when using the Facebook application is specified, the contents are like this - GIGAZINE

However, Apple CEO Tim Cook responded to Facebook's claim on Twitter, ``We believe users should be able to choose what data is collected about them and how it is used.'' We simply left the choice of whether or not to do so to the user, and it does not mean that user tracking has become completely impossible.'

CEO Tim Cook responds to Facebook claiming that `` Apple's change in ad tracking will have a devastating effect on small businesses ''-GIGAZINE

In January 2021, Cook also commented on the need for greater control over data privacy, saying, ``From protecting health and financial data to combating algorithms that trickle misinformation, privacy is an integral part of our lives. And the time has come to highlight the important role that security plays. We need transparency and reform.'

#DataPrivacyDay comes at a time of great challenge, underscoring the critical role privacy and security play in our lives—from safeguarding your health & financial data to guarding against algorithms that perpetuate rampant misinformation.

— Tim Cook (@tim_cook) January 28, 2021

Steve Satterfield, Facebook's director of privacy and public policy, said, 'Apple's attempt undermines the business model of Facebook and other free apps that are based on advertising.' 'Apple is really bad for the Internet. It will give you a variety of Internet experiences for a fee and will benefit Apple, 'he argued that Apple's purpose was only self-interest.

NPR points out that Facebook and Apple are at odds because they make money in opposite ways.

Facebook CEO Mark Zuckerberg has long argued that ``the only way to build a social network that connects billions of people is to use the platform freely and maintain it through advertising.'' 'On Facebook, users must pay with their data if the technology or service is free,' NPR said.


On the other hand, Apple is developing hardware businesses such as Macs, iPhones, and iPads, so it is inevitable that it will stand in the position of privacy protection because it does not need to rely on advertisements.

Drexel University Law Professor Jordan Fisher said, 'There are applications, like Facebook, that are driven by collecting data and leveraging the value of that data. And Apple is becoming a gatekeeper function for those applications, and to a certain degree. 's privacy is mandated. Facebook and Apple are in different positions, so they clash.'

'I think Facebook is concerned that 'this is just the first step for Apple,'' said economic analyst Dan Ives. What happens if we put a brake on it? Apple understands that in a regulatory environment like this, it's better for Apple not to be flexible about privacy.'