Japan's mobile OS market share, which is the opposite of world trends

ByTechStage

Market research companyKantar WorldpanelReleased a research report on the market share of smartphones in the first quarter of 2015. According to the survey results, it is known that the number of transfers from Android terminals to iPhones is increasing in Europe, and the number of iPhones sold in China is growing at a momentum exceeding the number sold in the US.

Android Switchers Drive iOS Growth in Europe's Big Five - Global site - Kantar Worldpanel
http://www.kantarworldpanel.com/global/News/Android-Switchers-Drive-iOS-Growth-in-Europes-Big-Five-Countries

In the five major European countries such as the United Kingdom, Germany, France, Italy and Spain, iOS accounted for 20.3% due to OS market share for mobile terminals, which is 1.8% higher than the same period last year. Regarding the increase in market share of iOS, Kantar Worldpanel's Carolina Milanesi said, "In the first quarter of 2015, users who were using Android handsets had changed to iPhone 6 and iPhone 6 Plus, so the share of iOS increased It is believed to have done. " Proof that 25.6% of new iPhone users in the UK have turned out to be transfer from Android.

ByKārlis Dambrāns

IOS's breakthrough is not limited to Europe, but can also be seen in China. In the urban area of ​​China, mobile OS share in the first quarter of 2015 reached 26.1%, iOS increased 17.9% from the same period last year. 38% of new iPhone users are cited as reasons for choosing "What they are advised to acquaintance". Unit sales climbed naturally, and it increased by 25% from the same period last year, finally the number of iPhone sales in China exceeded that of the original home.


However, Android reigns at the top of mobile OS share. In the five major European countries, we will reduce our market share by 3.1% from the same period of the previous year, but we still boast an overwhelming number of 68.4%. In the US, it increased by 0.5% from the same period of the previous year to 58.1%, and on the contrary iOS decreased by 0.6% to 36.5%.


On the other hand, in Japan's mobile OS market Android rose 10.8% from the same period of the previous year to 52.3%, iOS 12.5% ​​down 45.1%. It is Android which reduced market share in Europe and America, but it seems to be doing well in the Japanese market.


In addition, Kantar Worldpanel has released an interactive map that allows you to check the data on the global mobile market share, so please check it out if you are interested.

Smartphone OS sales market share â € "Kantar Worldpanel ComTech