A year has passed since the acquisition of Twitter, and X's traffic and number of monthly active users are decreasing.
Since Elon Musk
One Year Into Musk's Ownership, X (Twitter) Down By Every Measure | Similarweb
https://www.similarweb.com/blog/insights/social-media-news/x-twitter-musk/
One year post-acquisition, X traffic and monthly active users are in decline, report claims | TechCrunch
https://techcrunch.com/2023/10/17/one-year-post-acquisition-x-traffic-and-monthly-active-users-are-in-decline-report-claims/
According to research data from Similarweb, as of September 2023, X's traffic has decreased by 14% compared to the previous year. Additionally, the traffic on the portal site 'ads.twitter.com' that X provides for advertisers has also decreased by 16.5% compared to the previous year, indicating that the number of advertisers is still increasing.
About a quarter of X's traffic comes from the United States. However, traffic from the United States also decreased by 19% in September 2023 compared to the previous year. This is the same in other countries, with traffic down 11.6% in the UK, 13.4% in France, 17.9% in Germany, and 17.5% in Australia compared to the previous year.
Performance on mobile devices was similar, with monthly active users for iOS and Android apps in the U.S. dropping 17.8% year over year. X's Android app usage is down 14.8% year over year.
Below is a graph summarizing the monthly traffic trends of X since its acquisition by Mr. Mask. You should see that the traffic is steadily decreasing.
Comparing January to September 2023 with the same period of the previous year, X traffic decreased by 11.6% in the United States and by 7% on a global level. Over the same period, X-app usage in the U.S. decreased by 12.8%.
A positive factor for X is that traffic to Mr. Musk's X account posts and profile screen in September 2023 increased by 96% compared to the previous year. The graph below summarizes the traffic of Mr. Mask's X account since September 2020. You can see that traffic has increased dramatically since September 2022, when he acquired Twitter.
It should be noted that X is not the only company that is in trouble. Traffic to the top 100 social networks and communities tracked by Similarweb decreased by 3.7% year-over-year in September 2023. On the other hand, Instagram, WhatsApp, TikTok, Reddit, LinkedIn, and Pinterest have seen an increase in traffic in September 2023 compared to the previous year, with TikTok in particular increasing by 22.8%.
The number of monthly active users for the mobile apps of major social networking services is also on the decline, with TikTok, Instagram, Facebook, Snapchat, Pinterest, X, and Reddit all expected to have fewer monthly active users in 2023.
In September 2023, X has decreased the number of monthly active users by 17.8% compared to the previous year, which means that the number of monthly active users has decreased by 16 million.
However, X remains one of the most trafficked social networks. A comparison of competing social networks and communities in order of traffic is as follows.
Similarweb also noted that the continued feud between Musk and the media could further reduce X's usefulness as a news source. For example, The New York Times seems to have obtained about 3 to 4% of its total traffic via Twitter in 2020, but as of 2023, this proportion has decreased to less than 1%.
Furthermore, this may be related to X's ``restriction on the display of posts that include links to specific websites'' and intentionally slowing down access to specific websites. It seems.
It is revealed that X (formerly Twitter) intentionally slows down access to Threads, The New York Times, Bluesky, etc. - GIGAZINE
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in Mobile, Software, Web Service, Posted by logu_ii