It is reported that the number of active users of X (formerly Twitter) has decreased by approximately 18% from 2023

Sensor Tower , a market research company based in San Francisco, USA, reports that the number of active users of X in the US in February 2024 was approximately 27 million, a decrease of approximately 18% compared to the same month last year. Masu.

Fewer people using Elon Musk's X as it struggles to keep users

Sensor Tower conducts analysis by defining active users as ``users who record a session of 2 seconds or more once a day.'' As a result, since November 2022, when

it was acquired by Elon Musk , the number of X users has been flat or decreasing every month, with the number of active users decreasing by 23% from November 2022 to February 2024. It became clear that

Below is the trend in the number of active users on various SNS published by Sensor Tower. Compared to Facebook shown in light blue, Instagram in green, TikTok in yellow, and Snapchat in red, you can see that X shown in black is suffering from a rapid decrease in the number of active users.

Abe Youssef, Senior Insights Analyst at Sensor Tower In addition to technical issues, the growth of competitors such as TikTok may be a factor.'

Additionally, according to Sensor Tower, advertisers are also leaving X, with 75 of X's top 100 advertisers in the United States having stopped posting ads on X since October 2022. . Furthermore, it seems that major advertisers are rapidly suspending advertising due to Mr. Musk's anti-Israel comments .

In addition, Sensor Tower analyzes that in November 2023, Mr. Musk said to advertisers who had suspended advertising, 'Go fuck yourself,' which led to further suspension of advertising. .

Elon Musk hits back at advertisers such as Disney who have stopped advertising, saying, ``Fuck it!'' - GIGAZINE

On the other hand, X denies the results of Sensor Tower's analysis, saying, ``The actual number of users is higher than Sensor Tower's data, with more than 250 million people using X every day around the world.'' Masu.

Musk also encouraged his followers to bring users back to the platform after leaving X, saying, ``Use X's post sharing feature to send a link to your friends who are still being misled by legacy media.'' Please do so.”

Please note that X does not comment on details such as ``Who counts as an active user?''

in Web Service, Posted by log1r_ut