CEO Linda Yaccarino admits that active users of X are on the decline

Linda Yaccarino, CEO of X (formerly Twitter), who was selected by Elon Musk to become CEO of X (formerly Twitter), admitted that X's daily active users are being lost. Comparing the statements of Mr. Mask and CEO Yaccarino, we know that the number of people has decreased by approximately several million since Mr. Mask's acquisition.

Twitter/X is losing daily active users. CEO Linda Yaccarino confirmed it. | Mashable

According to a series of tweets posted by Musk in November 2022, Twitter had 254.5 million daily active users in late October, the week before the acquisition. This number has been increasing for some time, reaching 259.4 million in late November.

However, at Vox Media's tech conference 'Code 2023' held on September 27, 2023, CEO Yaccarino pointed out that 'the company's daily active users are currently 225 million.' We found that the number of users was decreasing. However, after the conference, X corrected CEO Yaccarino's statement and changed it to ``245 million people.''

Even with the revised number of daily active users of 245 million, X has lost about 15 million daily active users, or about 5.6% of the total, since its peak in late November.

It is also known that at the same conference, CEO Yaccarino reported that ``X is expected to become profitable in early 2024.'' CEO Yaccarino acknowledged the decline in the number of daily active users, but said, ``Overall X usage time has been on a positive trend since June 2023.''

X (formerly Twitter) CEO Linda Yaccarino reveals that X is expected to be profitable by early 2024 - GIGAZINE

Years before Musk planned his acquisition, X began sharing its monetizable daily active users (mDAU). The reason for this was that it was a number that was more eye-catching than other indicators in the quarterly reports shared for investors and shareholders. This number is also stated in internal documents, and employees share that since Mr. Musk's acquisition, the number of daily active users of X has reached an all-time high.

After Elon Musk's acquisition, the number of daily users on Twitter reached a ``highest ever'', while it was also pointed out that 1 million accounts disappeared - GIGAZINE

Incidentally, when CEO Yaccarino was first asked about user metrics, he said that X's daily active users are between 200 million and 250 million, and appeared to want to distance himself from the topic. thing. CEO Yaccarino then moved the discussion to X's community features.

CEO Yaccarino is in line with Mr. Musk's idea of 'Twitter 2.0' and is in charge of all departments other than the product and engineering departments under Mr. Musk's control, including human resources, legal affairs, finance, sales, and operations. . CEO Yaccarino announced at the conference that he has introduced new content moderation tools and features, taking over from his predecessor AJ Brown, who was involved in efforts to prevent ads from appearing next to inappropriate content. Did.

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