Apple, Disney, Warner, Paramount and others stop advertising on X (Twitter) in response to Elon Musk's anti-Semitic comments
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Media companies such as Apple and Disney have stopped advertising on X (Twitter) after IBM stopped advertising on X , saying that displaying ads near posts that appear to be pro-Nazi violates the company's policy against hate speech. We have learned that they have stopped advertising on X, which they had been continuing to do until now. One reason seems to be that Elon Musk, the owner of X, is sympathetic to anti-Semitic posts.
Apple, Disney, Warner, Paramount Global and Lionsgate pause advertising on X
https://www.cnbc.com/2023/11/17/apple-has-paused-advertising-on-x-after-musk-promoted-antisemitic-tweet.html
Companies pulling ads from X: Disney, Apple, IBM and more
Apple pulls its ads from X after Musk's antisemitic posts - The Verge
https://www.theverge.com/2023/11/17/23965928/apple-x-ads-elon-musk-antisemitic-posts
On November 16, 2023, the non-profit organization Media Matters pointed out that ``X displays advertisements for Apple, IBM, etc. next to pro-Nazi content.'' In response to the report, IBM immediately responded by saying, ``We do not tolerate hate speech or discrimination whatsoever,'' and announced that it would suspend advertising on X while it investigates the situation.
Elon Musk causes controversy with his anti-Israel remarks; IBM stops advertising on X in response to X user's post reevaluating Hitler - GIGAZINE
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Since then, it has become clear that several companies have stopped advertising, or are planning to stop advertising. Apple, Disney, Comcast and their subsidiaries NBCUniversal, Lions Gate, Warner Bros. Discovery, and Paramount are known to have stopped advertising so far.
After Elon Musk acquired Twitter in November 2022, even when 70% of the top 100 advertisers stopped advertising, Disney and other companies in the entertainment industry continued to advertise.
70% of Twitter's top 100 advertisers have stopped advertising - GIGAZINE
However, this time, many advertisers decided to distance themselves from X because Mr. Musk, the owner of X, agreed with anti-Semitic posts.
CNBC reported that in a conversation with David Faber in May 2023, Musk said, ``I'll say what I want to say. If that results in a loss, so be it.'' points out.
Elon Musk defends Soros tweets: 'I'll say what I want'
From Mr. Musk's perspective, he was ``just sticking to his own policy,'' but X's CEO Linda Yaccarino is working hard to put out the fire, saying ``discrimination must be completely stopped'' and ``anti-Semitism has no place anywhere in the world.'' From that perspective, it seems like a headache.
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in Web Service, Posted by logc_nt