Twitter Reportedly Considering Forced Personalized Ads And Location Data Sharing For All Users



Twitter, which has been leaving advertisers one after another after the acquisition of Mr. Elon Musk, is working on a plan to force free users to share personalized ads and location information, news site Platformer said. Reported by Zoë Schiffer.



Twitter's risky plan to save its ads business
https://www.platformer.news/p/twitters-risky-plan-to-save-its-ads

Twitter ad-free tier promised as ad revenue plummets
https://www.theshortcut.com/p/twitter-ad-business-down

Twitter has entered a turbulent period with the appointment of Mr. Mask as CEO, mass dismissal of employees including important positions, a large number of impersonation accounts , discrimination and hate remarks such as the revival of accounts frozen. Change is happening. Due to these effects, Twitter's advertising revenue has fallen significantly below expectations, and the Wall Street Journal, an economic newspaper, reported that the number of accesses to Twitter Ad Manager was down 85% year-on-year in November 2022. .

The number of accesses to Twitter's advertiser tools decreased by 85% year-on-year - GIGAZINE



Meanwhile, Twitter has reformed the paid subscription plan `` Twitter Blue '' as a measure to improve profitability, and has released a renewal such as making it possible to purchase authenticated badges. Sales of the new Twitter Blue were temporarily suspended due to an increase in impersonation accounts that abused authenticated badges, but sales resumed on December 12, 2022.

Twitter announces that it will resume ``Twitter Blue'' where you can buy authenticated badges on December 12, subscriptions from iOS apps will rise - GIGAZINE



Twitter Blue's official account and Mr. Mask say that joining Twitter Blue will reduce the ads displayed by half. Musk also said that in 2023, he will start offering an 'upper version without ads'.





However, Platformer said, 'Mr. Mask promised that Twitter Blue subscribers with a monthly fee of $ 8 (about 1100 yen) would see half the ads displayed by free users. However, according to internal estimates, user 1 It was confirmed that the new Twitter Blue will cause a loss if the per-person advertising revenue is about $ 6 (about 800 yen) a month, and the App Store fee is added to this.

As a way to solve this problem, Schiffer said, Twitter is working on a plan to force all free users to view personalized ads and share location information, while allowing only Twitter Blue subscribers to opt out of data sharing. I point out that there are

In recent years, Twitter has faced a variety of problems, including reports that it has not paid rent for its San Francisco headquarters and offices around the world, as well as travel expenses for charter flights for several weeks. It is also clear that the lawyer Alex Spiro, who was appointed as the head of legal and policy issues, was expelled.

Twitter is in arrears of office rent - GIGAZINE



To keep bots out, Twitter also blocked traffic from around 30 mobile operators around the world associated with large spam networks. As a result, hundreds of thousands of accounts have been blocked, mainly in the Asia-Pacific region, including the vast areas of Russia, Indonesia, India, and Malaysia. However, due to this effect, legitimate users also complained that they could not access Twitter, and it seems that Twitter immediately canceled the block.

How Elon botched his war on bots
https://www.platformer.news/p/how-elon-botched-his-war-on-bots

In addition, Mr. Mask said that he sent an email to employees saying, 'I will sue if information is leaked to the media for the purpose of damaging Twitter.'



Elon Musk Threatens Twitter 2.0 Employees - TheStreet
https://www.thestreet.com/technology/elon-musk-to-twitter-2-0-employees-stop-leaking-or-ill-sue-you

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