Elon Mask's Twitter is planning to implement ``paid video'' and ``paid DM''
Elon Musk, who acquired Twitter, is reportedly planning several plans to improve the company's profitability. New implementation of ' paid DM ' that allows general users to send private messages to celebrities' Twitter accounts, implementation of ' paid videos ' that charge users a viewing fee, and more. It was revealed that the company plans to lay off half of its employees.
Elon Musk, Under Financial Pressure, Pushes to Make Money From Twitter - The New York Times
According to an internal Twitter document obtained independently by The New York Times, Musk has been working with advisors to develop a service that could generate immediate revenue, brainstorming all ideas with the product development team. It is said that there is. A Twitter employee who has met with Mr. Mask and his aides says, 'The focus is on how to make money.'
It seems that the product development team is working on the development of 'paid DM' in this. This is a function that focuses on 'Very Important Tweeters', and the same function in the development stage is 'a function that allows you to send private messages to your favorite celebrities'. It seems that there is. Paid DM is set at a low price, but the fee structure has not been decided, and it has been suggested that the fee may be set as `` one message can be sent for several hundred yen ''.
In the prototype version paid DM, it seems that a famous musician's Twitter account is asked about his favorite record. Paid DMs are displayed in the same inbox as regular DMs, but are highlighted at the top, and when celebrities set up receiving, they will be able to receive revenue instead of receiving paid DMs. 'pattern.
However, sources say that there is a good chance that the paid DM function will not be released because it is still in the development stage.
Also, Twitter seems to be working on the development of a 'paid video' function that handles videos for a fee, like OnlyFans, which handles adult content. According to the plan, Twitter could charge users to watch videos and split revenue with creators, sources said.
Mr. Mask plans to dismiss about half of Twitter's employees, and it seems that this large-scale layoff may take place on November 4, 2022, local time. According to a report by The Washington Post, since Mr. Musk acquired Twitter, employees of the company have complained about 'the CEO and executives being fired immediately' and 'Mr. Musk becoming CEO of the company'. I don't think I received any contact. As a result, Twitter employees are getting information about company trends through media reports and Mr. Mask's Twitter account.
In addition, it is reported that Revue, a newsletter platform acquired by Twitter in 2021, will be shut down by the end of the year.
Mr. Mask's fierce Twitter profit improvement measures consist of 'bold cost reduction' and 'addition of paid features to attract users'. Of these, the Twitter Blue development team involved in ``adding paid features to attract users'' is rumored to be fired unless a new product is introduced by the second week of November 2022. Esther Crawford, one of the product managers, jokingly tweeted, ``Sometimes I sleep at work when the team is on a 24-hour deadline.''
When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork https://t.co/UBGKYPilbD
— Esther Crawford ✨ (@esthercrawford) November 2, 2022
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