What is happening to the net service sent to users "This is a test, Bitches"

ByThelampnyc

It is masculine at the point where the service operator mistakenly sends a test mail to the user, but if the content is "This is a test, it is a bitter", it is impossible to follow anymore. If this is a parable story, it seems that such a case has actually occurred in overseas web services ... ... What happened to the service that sent this mail?

Fetchworthy notes • What Happens When You Swear At Your Users

What made this mistake was "Fetchnotes" of social memo service. It is a service that you can share notes not only with yourself but also with others by notation that you do not need to transfer from existing service such as Google Apps, Evernote, Outlook etc.

Fetchnotes
http://www.fetchnotes.com/

It was January 23, 2012 that Fetchnotes decided to announce rate plan, new function, and public release. According to Alex Schiff, co-founder and CEO of the company, Fetchnotes used a new mail server at this time but he was in a bad condition and it seems that the problem is just about to be solved. Therefore, in order to check whether the problem was solved, I sent a test mail at the end. That was such a content.

This is a test
Bitches

I intended to send mail to them, but I mistakenly sent it to all users. It goes without saying that the office has fallen into a big panic and everyone struggled around in a panic. Schiff's first thought is that there will be intense reactions from users as well. So we immediately took an emergency system and placed people on a live chat where we could interact with a user called Olark and prepared for responding to an account removal request that would rush.

Eventually, the response of the user arrived, but Schiffs realized that the reaction was somewhat strange. There were more than 500 reactions in all, such as e-mail, tweet, Olark, Facebook comment, etc., among themMore than 95% was not negativeIt is. Apologizing and still being angry, there were, of course, many reactions that "I laughed, so I do not have to apologize." Some people said, "If you do not receive such a mail, you forgot about the service, whether you are going to use it or not now," some people are rethinking, etc. Users actually have increased after actually sending this email.


Fetchnotes seems to be looking for someone who will help you in every possible way, from development to web copywriter. Of course, "Because the response was not bad, it does not mean that sending rude e-mails will not be canceled out," Schiff again expresses his apologies again, but due to the good user response , And finally concludes that "You are really the best!"

So-called"Flame marketingAlthough it is close to the way, I can not imagine the panic after noticing what I did, not because I tried aiming at it ... ....