Earon Mask dismissed a Twitter engineer who explained that he was not satisfied with the decrease in the number of tweets displayed and explained that ``your attention has fallen''


by

Daniel Oberhaus

Twitter's Elon Musk CEO has come up with various measures to improve earnings, but it has been reported that many advertisers are leaving Twitter and earnings are deteriorating , as well as restrictions on free APIs and the 'Recommended' tab Changes such as the display of have been criticized by existing users. Meanwhile, Mr. Mask has doubts about the decline in impressions (displays) of his own tweets, saying, `` Impressions are only declining as Mr. Mask's attention has declined. Overseas media Platformer reports that Twitter's top engineer was dismissed.

Elon Musk fires a top Twitter engineer over his declining view count
https://www.platformer.news/p/elon-musk-fires-a-top-twitter-engineer

Elon Musk Seems to Think His Own Employees Are Shadowbanning Him
https://gizmodo.com/elon-musk-twitter-engineers-shadowban-engagement-1850096392

Elon Musk's reach on Twitter is dropping — he just fired a top engineer over it - The Verge
https://www.theverge.com/2023/2/9/23593099/elon-musk-twitter-fires-engineer-declining-reach-ftc-concerns

From December 2022, Twitter added a `` function to display tweet impressions '', and impressions are now displayed alongside `` retweet '' and `` like '' at the bottom of the tweet. This allows users to see at a glance how many times the tweet has been viewed.

So that 'the number of tweets displayed' is displayed on Twitter - GIGAZINE



According to Platformer, in recent weeks Musk has been frustrated that his tweets are getting fewer impressions than he expected. On February 2, 2023, it became a hot topic that he made his account private, ``to test a bug in the algorithm that shows more tweets from private accounts than public tweets.''

Earon Mask sets his account private and tests Twitter's algorithm - GIGAZINE



Mr. Musk gathered a group of Twitter engineers and advisors in a room at Twitter headquarters on February 7 and asked for answers as to why his impressions were declining. 'This is ridiculous,' Musk said, according to multiple sources familiar with Platformer. 'I have over 100 million followers, but I'm only getting a few hundred thousand impressions.' He said.

Actually looking at Mr. Mask's account , the impressions of tweets posted in the past month were about 8 million to 70 million, which is not as small as he complained at the conference. Admittedly, impressions are much lower than follower counts, but accounts with more followers tend to have lower impressions than follower counts, so I don't think Musk is unique.

Employees gathered at the meeting presented Musk with internal data on account engagement and how the term “ elon musk ” was being searched on Google Trends . According to a top engineer, the number of searches for 'elon musk' peaked in April 2022, but as of February 2023, it has fallen to '9' when the peak time is set to '100'. He said that it showed that Mr. Mask's attention was falling.



However, Platformer reported that Mr. Mask did not take this point and dismissed the engineer by saying, 'Dismiss, dismiss!' Platformer said it withheld the employee's name because Musk could harass the former Twitter employee.

Mr. Mask's impression decline may be related not only to the decline in attention but also to the decline in Twitter users. According to areport published in January 2023, active Twitter users in the United States fell by 9% from October 2022 to January 2023. Platformer points out that displaying impressions may have made the retweet and like icons smaller and harder to tap, resulting in lower impressions.

In addition, Platformer claims that user confusion due to Twitter's changes and various glitches, also referred to by some as 'worse', has also led to lower impressions. On February 8th, warnings such as 'You have exceeded the daily tweet sending limit' and 'You have reached the follow limit' were displayed worldwide, and it was reported that you could not tweet or follow. Looking at the ' Current Twitter Limit ' item in the Twitter Help Center, the maximum number of tweets per day is 2400, and the maximum number of followers is 400. The notification was clearly erroneous.

A global failure including Japan occurred on Twitter, an error message saying 'the limit of sending tweets for one day was exceeded' - GIGAZINE



Platformer explained why the false warning was displayed, ``It turned out that an employee had inadvertently deleted data from an internal service that sets limits on Twitter usage. I will be leaving the company in November.' Twitter is undergoing a major staff cut and repositioning that has forced them to do important work without giving their replacement employees a thorough understanding of the code. It seems that.

Also, Twitter employees are conflicted about whether to say 'correct answer' or 'safe answer' when asked by Mr. Mask. An employee who testified to Platformer said, ``When you get a question, think in your head, ``What is the safest answer to this question now?'' In addition to this, Twitter has reported that various benefits have been abolished since Mr. Mask took office, Slack, which was once active, has become a 'ghost town', and many employees are preparing to change jobs. increase.

In addition, GIZMODO, a technology media, also mentions that 'impressions occur even with private accounts.' Taylor Lorenz, a reporter for the daily Washington Post, reported on February 10 that even a private account with zero followers generated '59' impressions within a minute of the tweet. This suggests that tweets from private accounts may actually be public, or the impressions shown may be inflated.



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