X (formerly Twitter) restricts the display of posts that include links to specific websites, and one day the number of reposts on X suddenly drops sharply.



Elon Musk, who acquired Twitter (currently

known as I did. X restricts access to multiple websites, one of which is The New York Times. Semafor is investigating the details of X's access restrictions to The New York Times.

Twitter appears to throttle New York Times | Semafor
https://www.semafor.com/article/09/10/2023/twitter-appears-to-throttle-new-york-times



According to Semafor, since late July 2023, the engagement rate for links to The New York Times in X's posts has decreased dramatically. According to a survey of 300,000 influential X users conducted by NewsWhip, a social media research company, a decrease in engagement, including the number of reposts, of ``posts that include links to The New York Times'' It seems like it happened suddenly. On the other hand, it seems that no major changes have been confirmed in the engagement rate of posts that include links to the same news media as The New York Times, such as CNN, BBC, The Washington Post, etc.

Additionally, on social media other than X, no decrease in engagement was observed for ``posts containing links to The New York Times.'' NewsWhip spokesperson Benedict Nicholson told Semafor, 'From late July to early August, engagement with The New York Times decreased relative to other sites.'

The graph below visualizes how many news media posts on X are reposted to X accounts with over 300,000 followers per week. You can clearly see how the number of reposts of The New York Times (NYT: red line) sharply decreases from late July to early August 2023.



The New York Times seems to have noticed early on that X was restricting access to the site. In fact, former President Barack Obama reposted The New York Times' article on medical costs multiple times, but it seems that the number of views of the post by X users was only about 800,000 to 900,000 page views. In contrast, a post that included a link to a Politico article reposted by former President Obama apparently had nearly 13 million views. News executives at The New York Times told Semafor they are aware of the issue and are investigating the cause.

The reason why The New York Times' engagement on X is declining is unknown, and Semafor has requested comment from X, but has not received a response at the time of article creation.

However, Semafor points out that the decline in engagement on X is not a major problem for The New York Times. According to Semafor, The New York Times, like other news organizations, derives its primary traffic and readership from non-X media.

In addition, in 2022, X temporarily frozen the X account of Ryan Mack, a reporter for The New York Times. Furthermore, it is clear that X is slowing down access to platforms that Musk has made it clear he hates, including Facebook, Instagram, Threads, Bluesky, The New York Times, Reuters, and Substack. It has become.

It is revealed that X (formerly Twitter) intentionally slows down access to Threads, The New York Times, Bluesky, etc. - GIGAZINE



The reason why X and Mr. Musk dislike The New York Times is said to be due to The New York Times' reporting on events that occurred in South Africa, where Mr. After the report, Musk offered advice on how to get around The New York Times' paywall on X, saying, ``The New York Times, once powerful, has declined and is becoming an increasingly old-fashioned media outlet.'' Yes,' he accused.




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