Heavy users of X (Twitter) have not left even a year after the acquisition by Elon Musk
At the time of writing this article, one year has passed since Elon Musk acquired Twitter. During that time, there were major changes in the environment, such as the name being changed from Twitter to X and many employees being laid off, and mobile DAU (number of daily active users) is reported to have decreased. , it has become clear that heavy users are not leaving as much.
X's Tumultuous First Year Under Elon Musk, in Charts - WSJ
Despite usage declines, X remains 'stickier' than first thought | TechCrunch
A year after
One year has passed since the acquisition of Twitter, and X's traffic and number of monthly active users are decreasing - GIGAZINE
CEO Linda Yaccarino acknowledged this at a tech conference.
Research companies Sensor Tower and Apptopia have reported similar trends, but Apptopia points out that the decline in users started in May 2023, not in July 2023 when the service was renamed. Although the number of DAUs did decrease, he suggested that this was not related to user retention rate, but was due to a decrease in the influx of new users from the app store due to the brand name change.
It has also been pointed out that although rivals like Threads have appeared, this is not a factor that pulls users away from X. According to Apptopia, only 10% of X users tried Threads, and half of them only used it immediately after release.
Additionally, in the United States, the top 10% of heavy users who spend time on It can be said that ``heavy users almost never leave X.''
News site Tech Crunch says that although X has many competitors, it may be difficult for it to completely steal users away.
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