In the third quarter of 2014, smaho increased 20% worldwide, especially Xiaomi grew 300%

Now as the minority who use feature phones (Garakey) as main is the majority, the world seems to feel that most people have smartphones. Gartner, who investigates and advises in the IT field, reports the survey results that smartphone sales in the third quarter of the world increased by 20% over the previous year, especially in emerging markets in 2014, Announced.

Gartner Says Sales of Smartphones Grew 20 Percent in Third Quarter of 2014
http://www.gartner.com/newsroom/id/2944819

According to Gartner's smartphone survey in the third quarter of 2014, although mobile phone market revenues for end users worldwide remained level, smartphone revenue increased by 20.3%, totaling 300 million in 3 months The unit was sold. The list below shows the trends in the number of Smartphone sales and market share of the world's top five companies over a year. Although Samsung, which is said to be the world's largest smartphone maker, has declined the market share compared to the previous year, Huawei · Xiaomi · Lenovo and three Chinese manufacturers have increased remarkably, especially Xiaomi's market share is 3 It has increased more than twice.


As price differences between feature phones and inexpensive Android smartphones are shrinking, FeaturePhone sales are down 25% in the third quarter of 2014, smartphones now account for 66% of the mobile phone market It was. Gartner estimates that nine out of ten mobile phones will switch to smart phones by 2018. The smartphone market in 2014 is a remarkable growth rate in emerging markets in Eastern Europe, the Middle East and Africa countries, smart phone sales have increased by 50% year-on-year. IPhone 6/6 Plus contributed to the promotion of market in the mature market in the United States, bringing sales up 18.9% in the third quarter of 2014. Meanwhile, Western European countries have decreased by 5.2%.

While Gartner expects iPhone 6/6 Plus to show record sales during the holiday season, "In the European market where prepaid systems are popular, Chinese manufacturers and local brands selling low cost LTE are also underestimated We can not do it, "he said, and will continue to grow further, especially in emerging markets. Therefore, Gartner believes that the total number of smartphones sold worldwide in 2014 will reach 1.2 billion units.

The following shows the sales volume by each OS and the market share. The growth of Chinese manufacturers has contributed to the rise in market share by increasing the sales volume of Android OS by 22% compared to the previous year. The market share of iOS increased by 0.6 points, Windows Phone down 0.6 points, Blackberry down 1 point. Although Android is pushing up furiously, since iOS has increased by about 8 million units as compared with the previous year, we have succeeded in making profits without failing to compete in any way.


This time, three Chinese manufacturers entered among five top manufacturers because the Chinese brand offering a reasonable price with reasonable price succeeded in populating the audience who can not purchase high-priced smartphones such as Apple and Samsung. Samsung is resulting in a declining market share in both feature phones and smartphone markets. Especially in Western Europe and Asian countries, demand for Samsung smartphones has declined, and sales volume in China, which was Samsung's largest market so far, has decreased by 28.6% from the previous year.

Xiaomi's turnover in 2013 is RMB 26.6 billion (about 500 billion yen), profit is RMB 347.5 million (about 6,535 million yen), operating margin is only 1.8%. According to CnetSamsung's operating margin in 2013 is 18.7%, Apple's operating margin in 2013 is 28.7%So it is quite low. However, in 2014, we invested in smartphones with a low cost-of-ownership rate to expand the market, which has been a huge success with sales increasing by 336% over the previous year.