Xiaomi's smartphone shipments surpass Samsung to become number one in Europe

It is reported that Chinese smartphone maker Xiaomi has grown significantly globally from 2020 to 2021 and is increasing its smartphone share. A new report dated August 2, 2021 reports that Xiaomi's smartphone shipments in Europe have surpassed Samsung to become number one.

Xiaomi Tops European Smartphone Market in Q2 2021
https://www.strategyanalytics.com/strategy-analytics/blogs/devices/smartphones/smart-phones/2021/08/02/xiaomi-tops-european-smartphone-market-in-q2-2021

Strategy Analytics: Xiaomi Captures Top Position in European Smartphone Shipments for the First Time in Q2 2021 | Business Wire
https://www.businesswire.com/news/home/20210802005339/en/Strategy-Analytics-Xiaomi-Captures-Top-Position-in-European-Smartphone-Shipments-for-the-First-Time-in-Q2- 2021-% C2% A0

Apple has been the world's second largest smartphone market for many years, but it was reported that in July 2021, Chinese smartphone maker Xiaomi showed rapid growth and took the world's second largest position after Samsung. rice field.

Apple falls from the world's second largest share of the smartphone market-GIGAZINE

And on August 2, 2021, market research firm Strategy Analytics announced that Xiaomi was the number one smartphone shipment to Europe in the second quarter of 2021 (April to June). increase.

Europe is recovering from the pandemic of Severe Acute Respiratory Syndrome (COVID-19), with total shipments reaching 50.1 million units, up 15% year-on-year. Of these, Samsung's smartphone shipments, which had been number one so far, were 12 million units, while Xiaomi's was reported to be 12.7 million units. Xiaomi smartphones are in high demand especially in Russia, Ukraine, Spain and Italy, and the popular terminals are the ' Mi ' series and the ' Redmi ' series.

Samsung released the 5G-enabled Galaxy S21 as a high-end device in April 2021, but the market is competing with both 'high-end Apple devices' and 'cheap low-end Chinese-made devices.' Huawei's withdrawal from Europe should have benefited Samsung, but Strategy Analytics believes it didn't take advantage of it as a result.

Apple also grew 16% year-on-year, increasing shipments in Europe to 9.6 million units. Pandemic users who had missed the time Purchasing a new smart phone has been considered as one of the reasons that you have to hand the iPhone 12, the 'has become one of the highest ever in the second quarter for Apple in the smart phone business' is written I have .

In fact, Apple's April-June 2021 iPhone sales were up 50% year-over-year, with iPhone 12 Pro and iPhone 12 Pro Max performing particularly well, according to Apple CEO Tim Cook. It seems that there are two high-end models.

Apple announces third quarter 2021 results, 5G compatible iPhone 12 is doing well, but there are concerns about the impact of semiconductor shortage --GIGAZINE