Amazon ends Prime member try-on clothing program before buying

' Amazon Prime ', a paid service provided by Amazon, one of the world's largest e-commerce sites, offers various benefits. It has been revealed that ' Prime Try Before You Buy ', a clothing try-on program offered to Prime members, will end on January 31, 2025.

Amazon Ends 'Prime Try Before You Buy' Service — The Information
https://www.theinformation.com/briefings/amazon-ends-prime-try-before-you-buy-service

Amazon Prime will shut down its clothing try-on program - The Verge
https://www.theverge.com/2025/1/11/24341422/amazon-prime-wardrobe-try-before-you-buy-shutting-down

Amazon to shut down Stitch Fix competitor 'Prime Try Before You Buy'
https://www.cnbc.com/2025/01/10/amazon-to-shut-down-stitch-fix-competitor-prime-try-before-you-buy.html

'Prime Try Before You Buy' was launched for all Prime members in 2018 as 'Prime Wardrobe' and has since been renamed 'Prime Try Before You Buy.' Prime members can order up to six items, try them out for seven days, then buy only the ones they like and return the rest.

Amazon officially launches 'Prime Wardrobe', a service that allows you to try on apparel products before deciding to purchase them and returns are completely free - GIGAZINE

The Information reported that Amazon plans to phase out 'Prime Try Before You Buy.' In fact, when you open the 'Prime Try Before You Buy' page on Amazon.com, a warning appears at the top of the site stating, 'Prime Try Before You Buy will end on January 31, 2025.'

Amazon.com Prime Try Before You Buy Shopping Cart
https://www.amazon.com/tbyb/huc

'Because Prime Try Before You Buy only supports a limited number of products and because more customers are using AI-powered features like virtual try-ons and personalized size recommendations to find the perfect fit, we will phase out Prime Try Before You Buy after January 31, 2025,' Amazon spokesperson Maxine Tagai told The Verge.

The 'virtual try-on' mentioned by Tagai is an example of a feature like 'Virtual Try-On for Shoes,' which allows you to virtually try on shoes using AR. 'Personalized size recommendations ' refers to 'personalized size recommendations,' which use large-scale language models (LLMs) to fine-tune size recommendations based on customer reviews.

Amazon announces 'Virtual Try-On for Shoes' that allows you to virtually try on shoes using AR function - GIGAZINE

Regarding the end of 'Prime Try Before You Buy,' CNBC said, 'Amazon CEO Andy Jassy is continually working to reduce costs across the company, and the end of Prime Try Before You Buy is one of the latest examples. Amazon is carrying out its largest-ever job cuts between 2022 and 2024, cutting more than 27,000 jobs across the company. It also canceled several experimental projects, including a fast brick-and-mortar delivery service , a telemedicine service , and a quirky video calling device for children .'