Oct 26, 2023 13:03:00

Google's 'AR Beauty' now has a new feature that allows you to virtually try out hair colors and cosmetics

On October 25, 2023, Google will expand the functionality of its augmented reality (AR) service, '

AR Beauty ,' allowing you to try new hair colors in AR and virtually see what it would look like if you applied foundation yourself. We have announced that we have made it possible for you to experience it.

New AR beauty tools for shoppers and brands
https://blog.google/products/shopping/ar-beauty-shopping-ads/

Google's updated AR beauty tools make it easier to buy cosmetics online - The Verge
https://www.theverge.com/2023/10/25/23929987/google-shopping-ads-ar-beauty-virtual-makeup-tools

Google's 'AR Beauty' is a feature in the Google app that allows you to virtually wear beauty products before purchasing them. Google is introducing a new hair color category to its AR Beauty tool, allowing you to try out various hair colors from French cosmetics manufacturer L'Oréal on pre-prepared models or on your own. I made it possible.

Hair colors are displayed in the search results on the Google app, so select the one that says 'Try it on.'

Select 'Try it on' again.

Then, iCEO's romance gray hair becomes the color of the selected hair color. Google says that in addition to L'Oréal, you'll soon be able to try other hair colors from brands like Revlon and Splat.

The functionality of the foundation category will also be expanded. You've always been able to check foundation shades on 148 diverse models, but now you can virtually try them on yourself.

Users in the United States can now try out hair colors and foundations with ``AR Beauty'' not only on the Google app but also on mobile browsers.

Google also plans to expand into eye makeup and lip categories soon.