Elon Musk Appoints Former NBCUniversal's Linda Yaccarino as Twitter's New CEO



Elon Musk, who acquired Twitter and became CEO , initially entrusted important decisions about Twitter's operation to users in the form of a questionnaire, and even conducted a questionnaire asking whether he should quit Twitter's CEO. . Although the majority of votes calling for Mr. Musk's resignation as CEO exceeded the majority, in response to voices such as `` voting is done by bots, '' he announced, `` If there is a stupid person who takes over as CEO of Twitter, I will resign immediately .'' He announced that he would continue as CEO. Mr. Mask tweeted that he appointed a certain woman as Twitter's new CEO, but it is clear that it is Mr. Linda Yaccarino, the head of public relations at NBC Universal .

Elon Musk appoints new Twitter CEO, NBCU's Linda Yaccarino | TechCrunch
https://techcrunch.com/2023/05/12/elon-musk-appoints-new-twitter-ceo-nbcus-linda-yaccarino/



On May 12, 2023, Musk said, ``I'm excited to announce that I've hired a new CEO for Twitter (X). I will transition to executive chairman and CTO overseeing , ”he tweeted, revealing that the new CEO to replace him would be a woman.




After that, multiple media outlets reported that Linda Yaccarino, head of public relations at NBCUniversal, was the next CEO of Twitter. Yaccarino did not deny or confirm reports that he would be the next CEO of Twitter, but announced that he would resign as the company's public relations officer.

And on May 13, 2023, Musk posted on his Twitter account, ``I am thrilled to welcome Linda Yaccarino as the new CEO of Twitter! Focus, I will focus on product design and new technology.I look forward to working with Linda to turn Twitter into X where all apps are included,' tweeted Linda Yaccarino. He has been named Twitter's new CEO.




Yaccarino has been with NBCUniversal since 2011, and prior to that, he was Turner's Vice President of Advertising for nearly 20 years. In 2018, former President Donald Trump appointed him to the President's Council on Sports, Fitness and Nutrition.

In addition, Mr. Mask responded to Mr. Yaccarino's interview at an advertising-related conference held on April 18, 2023, and Mr. Yaccarino said in an interview about Mr. Mask, ``Earon receives feedback continuously. I'm trying to be able to do it,' he praised.

The state of the interview can be checked with the following video.

Linda Yaccarino interviews Elon Musk – April 18, 2023 - YouTube


It is unknown whether Mr. Musk and Mr. Yaccarino were negotiating for the position of CEO of Twitter at the time of this interview, but overseas media TechCrunch said, ``Since Mr. Musk took leadership of Twitter, the company 'Given how important aspects of Twitter's business have been undermined, having a prominent publicist at the helm of Twitter seems like a smart decision.'

Mr. Yaccarino, who took over as CEO from Mr. Mask, has not updated his Twitter account at the time of writing the article, and has not yet posted his first tweet as a new CEO. On the other hand, Mr. Mask tweeted, 'I will create a space where you can ask anything as soon as Linda is ready.'




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