X (formerly Twitter) CEO Linda Yaccarino is trying to restore revenue by selling X to Hollywood stars and influencers



Linda Yaccarino , who succeeded Elon Musk as CEO of X Corp. (formerly Twitter) , is working to restore revenue by attracting Hollywood stars and influencers to X, according to the economic newspaper. The Financial Times reported.

Twitter CEO Linda Yaccarino courts Hollywood in push for star power | Financial Times
https://www.ft.com/content/a3ec6975-72af-489a-9c77-c8a77e383ea8



Mr. Yaccarino was appointed CEO of X Corp. in June 2023 and has a history of serving as public relations officer at NBC Universal , a global media conglomerate. X launched various measures after the acquisition by Mr. Mask, but did not know where advertisers would stay away, and in July 2023, ``In addition to a 50% decrease in advertising revenue, we have a large amount of debt. , cash flow is still negative,' Musk himself posted.



The successor, Mr. Yaccarino, is required to improve X's earnings, and is expected to 'introduce full-screen and sound video advertisements similar to TikTok', 'increase advertising-related personnel', and 'introduce celebrities to participate in Twitter'. It is reported that efforts are underway to increase Also, in July, he warned advertisers that ``unless you pay more than a certain amount of advertising costs, you will lose the gold certification mark (a check mark that indicates that the account is a corporate official).'' also became clear.

Warning that Twitter revised X will strip the gold certification mark if it does not pay more than a certain amount of advertising expenses - GIGAZINE



The Financial Times also reported that Yaccarino personally traveled to Hollywood to meet with talent agencies and influencers.

Mr. Yaccarino met with agents of Creative Artists Agency (CAA) and United Talent Agency (UTA) , which are counted as Hollywood's four major agencies, to attract a wide variety of stars and influencers from cooking to music and sports to X. made an appeal. Yaccarino also met with Disney officials, according to a Financial Times source.

A person who attended a meeting between the CAA and Mr. Yaccarino testified that Mr. Yaccarino appealed to his agent that 'X will try to make what the talent wants' and also mentioned a mutually beneficial financial partnership. increase. Mr. Yaccarino's proposal included that a talent would hold an event in the space , which is the audio distribution function of X.

X Corp., CAA, UTA and Disney all declined to comment to the Financial Times.

This series of moves is based on the personal connections of Mr. Yaccarino, who has deep connections with the entire media industry. In fact, Mr. Yaccarino has posted a two-shot with Paris Hilton , a big talent and businessman, on his X account.



The Financial Times points out that although Mr. Mask has launched various visions about X, he has laid off many employees, and it is difficult to support functions beyond the traditional text-based SNS.

In May 2023, Florida Governor Ron DeSantis announced on the space that he would run for president in 2024, but a technical glitch prevented the space from functioning properly and there was silence for 25 minutes. There was also a situation in which there was a leak. For this reason, technology media Platformer reports that ``Mr. Mask has dismissed a large number of Twitter space team employees who had 100 people, and there are only three left.''

It is pointed out that the presidential election announcement in the Twitter space failed because ``Earon Mask dismissed 100 people in charge and reduced it to 3 people''-GIGAZINE



'Some advertisers and talent agencies said they were still unimpressed by Musk's move because it quickly overwhelmed the positive impression Yaccarino had created,' the Financial Times reported. “It feels like nonsense,” said one top agency advertising executive at the sudden announcement of “X.” An ad agency executive said, 'I have no idea what this acquisition means and how much patience does Musk's investors have left?'

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