Elon Musk slams advertisers away from Twitter



After Elon Musk's acquisition of Twitter was completed, it was reported that several advertisers had stopped placing ads on Twitter, but Mr. Mask said, ``Activist groups are putting pressure on advertisers. Twitter's revenue has dropped significantly because of this,' he tweeted, acknowledging this fact.

Advertisers are already fleeing Twitter, according to Elon Musk |
https://mashable.com/article/elon-musk-advertisers-flee-user-monetization-plans

Twitter is an advertising-based company that relies on advertising revenue for 90% of its sales. However, since Mr. Mask said that he would buy Twitter to protect freedom of speech, there is a possibility that Twitter under the umbrella of Mr. Mask will be disadvantaged to advertisers in the advertising industry. was feared.

Therefore, after October 28, 2022, when Musk's acquisition of Twitter was completed, an increasing number of advertising companies are calling on advertisers to ``pause advertising on Twitter.'' that's right.

Advertisers who feared the lawlessness of Twitter due to the Elon Mask system stopped placing advertisements one after another - GIGAZINE



There are also suspicions about the behavior of Mr. Mask, who became CEO of Twitter. The reason for this is that in the short time since Musk bought Twitter, he has called the Guardian, a major British general newspaper, “once a balanced, left-leaning and honest media outlet, it is now a radical left-leaning media outlet. It's become propaganda, I hope one day The Guardian will be back,' calling The New York Times fake news , and retweeting completely unsubstantiated conspiracy theories. This is because they encourage slander .




Meanwhile, Mr. Musk tweeted, 'Twitter's revenue has dropped significantly as activist groups put pressure on advertisers.It's really messed up! They're trying to destroy free speech in America.' has acknowledged a significant drop in advertising on Twitter.




In response to Mr. Mask's tweet, overseas media Mashable said, ``It is possible that some activist groups have put pressure on advertisers, but in fact, companies are very sensitive to brand images and have negative relevance. It's just that if you see it, you'll run away instantly.' He points out that Mr. Mask's behavior so far is the cause of everything.

The withdrawal of advertisers could prompt Twitter to accelerate its previously reported fundraising efforts to secure revenue streams. One of the financial measures that have been reported so far is that the acquisition of an authenticated badge will be a benefit of Twitter Blue for $ 8 per month (about 1170 yen). According to reports , if this happens, Twitter will no longer verify the identity of users to distribute verified badges.

Earon Mask said that ``Twitter's authenticated badge is bullshit'' and suggested charging, and also raised the price of paid service ``Twitter Blue'' - GIGAZINE



In addition, it is reported that Twitter plans to charge users for viewing DMs to celebrities and charge users for some videos.

Earon Mask's Twitter is planning to implement ``paid video'' and ``paid DM'' - GIGAZINE



Regarding these paid services that Twitter is planning, Mashable said, ``It is unknown at this time whether these ideas will work.Even if some of these plans are successful, Mr. Mask will pay to acquire Twitter. It's hard to imagine that we will be able to profit from the $44 billion (approximately 6.5 trillion yen).The worst-case scenario is that the combination of Twitter's charging and Mr. Musk's monetization plan will cause users to lose money. It's about moving away from the platform and moving advertisers who have already escaped to another platform.'

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