After the acquisition of Earon Mask, the number of daily users on Twitter recorded ``the highest ever'', while pointing out that 1 million accounts disappeared

According to internal documents obtained by overseas media The Verge, it was found that the number of daily users of Twitter reached a record high one week after Earon Mask's acquisition of Twitter.

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According to Twitter's internal FAQ obtained by The Verge, the number of daily active users (mDAU) linked to Twitter's revenue has grown by more than 20% since the acquisition. In addition, it is reported that mDAU has increased by more than 15 million since the second quarter (April-June) of 2022, surpassing the 2.5 billion account mark for the first time during this period. This number was shared within Twitter's sales team, and discussions were held to present it to advertisers.

On the other hand, it has been pointed out that the number of Twitter accounts has decreased by more than 1 million since the acquisition. According to Bot Sentinel , a platform that specializes in information leak prevention and bot tracking, 877,000 accounts were deleted in five days after the acquisition, and 497,000 accounts are believed to have been suspended by operation. Bot Sentinel CEO Christopher Bouzy said, ``I think it's the result of people who were upset that Earon Mask bought Twitter decided to delete their account to protest.'

It is also reported that some users leaving Twitter have moved to the microblogging service Mastodon. It is said that the usability is similar to Twitter, and the number of users of Mastodon increased by 230,000 in one week after the acquisition, probably due to the difference in the system of being decentralized and open source. Furthermore, 11 days after the acquisition, it was also revealed that the number of new users exceeded 480,000 and the number of monthly active users reached 1 million .

In addition, the reason for the increase in the number of account suspensions by management is that people intentionally posted hate speech, etc. Mr. Bouzy speculates that it may be the result of doing

With the acquisition, Twitter has suspended its moderation tools for reviewing content, so it has been reported that discriminatory posts such as the so-called 'N-word' have surged. It seems that these regulatory changes are thought to have led to an increase in suspensions. Twitter used to have hundreds of employees involved in deleting content, but after the acquisition, it drastically reduced the number of employees to 15 in order to reduce the so-called `` insider risk '' such as internal fraud. It seems that they are.

While the number of accounts and users fluctuated sharply, and the number of employees decreased due to layoffs, Twitter's advertising revenue also decreased significantly. Advertisers are reluctant to place ads due to reports of an increase in hate speech, but Twitter says it doesn't actually exceed the existing average. Musk said: 'Activist groups put pressure on advertisers, resulting in a significant drop in revenue. Content moderation hasn't changed, and we've done everything we can to appease activists.' to,” he said.

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