CEO Linda Yaccarino, who succeeds Elon Mask, shows a plan to introduce ``video advertisements with full screen display and sound'' on Twitter

In June 2023, Linda Yaccarino replaced Elon Musk as CEO of Twitter operating company 'X' . It is reported that Mr. Yaccarino has shown the idea of introducing `` video advertisements with full screen and sound '' on Twitter.

Twitter's new chief working on plans to bring advertisers back to platform, Financial Times reports | Reuters
https://www.reuters.com/technology/twitters-new-chief-working-plans-bring-advertisers-back-platform-2023-06-29/

New Twitter CEO tells staff they need to deploy “hand-to-hand combat” to win back advertisers

Among her plans:
- new sound-on, full-screen video ads to run in the TikTok-style video feed
- boost in ads headcount
- Facilitate brand deals for celebs https://t.co/hZkvRpCVKx

— Hannah Murphy (@MsHannahMurphy) June 29, 2023

Mr. Yaccarino was the head of public relations at NBC Universal and was appointed CEO of X in June 2023 to succeed Mask. Mr. Yaccarino said at the time of inauguration as CEO, ``Twitter is the world's most accurate real-time information source and its mission is to be a global city square for communication,'' and Mr. Mask's ``Twitter 2.0'' He showed a willingness to actively work towards the realization of the concept.

Mr. Linda Yaccarino is officially appointed as Twitter's new CEO, encouraging employees to e-mail ``The success of Twitter 2.0 is our responsibility''-GIGAZINE

According to reports, Mr. Yaccarino is working on ``introducing full-screen and sound video advertisements similar to TikTok,'' ``increasing the number of advertising-related personnel,'' and ``increasing the number of celebrities participating in Twitter.'' There are also extensive partnership discussions with Google, including 'access to some of Twitter's data'.

Since the acquisition of Twitter by Mr. Mask, there have been a series of advertisers who disagree with Mr. Mask's management policy, and in December 2022, it was reported that 70% of the top 100 advertisers stopped advertising. . Mr. Yaccarino's measures are seen to rebuild Twitter's advertising business.

70% of Twitter's top 100 advertisers have stopped advertising - GIGAZINE

Also, according to reports, X is trying to renegotiate multiple contracts with major tech companies such as Amazon, IBM and Salesforce into a ``broader single partnership''. It seems that attention will be focused on how Twitter will change next time due to Mr. Yaccarino's measures.