Mr. Linda Yaccarino is officially appointed as Twitter's new CEO, encouraging employees to e-mail ``The success of Twitter 2.0 is our responsibility''

On June 13, 2023, former NBC Universal Public Relations Officer Linda Yaccarino was appointed as the new CEO of X, which operates Twitter. Mr. Yaccarino sent a message titled 'Building Twitter 2.0 Together' to employees when he took office, revealing his intention to take over the goal of 'making Twitter a global city square' aimed by Elon Musk. .

Twitter CEO Linda Yaccarino says company should be 'global town square' - The Verge

Mr. Mask, who acquired Twitter and became CEO, made significant reforms to Twitter, but he said, ``I will resign as soon as there is a stupid person who accepts the CEO.'' After that, on May 12, 2023, he tweeted that he had hired Twitter's new CEO, revealing that he had secured the CEO's successor. Announced.

Elon Musk appoints former NBC Universal's Linda Yaccarino as Twitter's new CEO - GIGAZINE

Mr. Yaccarino was the former head of public relations at NBC Universal, which operates a media and entertainment business, and after taking office as CEO of Twitter, he will lead everything other than the product team and engineering team. The product and engineering teams will continue to be supervised by Mr. Mask.

Mr. Yaccarino sent the following message to employees upon his appointment.

Let's make Twitter 2.0 together.

Hello everyone on Twitter! People often ask me, 'Why Twitter?'

From space exploration to electric vehicles, Elon recognized that these industries needed change, and they did it. More recently, it has become clear that the 'global city square' needs transformation to advance civilization through unfiltered information exchange and open dialogue.

Have you ever been in a conversation with someone who was particularly insightful and thought, 'You're amazing, everyone should hear this'? Also, have you ever thought, 'I learned a lot from you, let's work together again'? Or it could be something as simple as, 'You should be free to speak your mind.' We should all be like that.

Introducing Twitter 2.0.

Twitter is on a mission to be the world's most accurate source of real-time information and a global city square for communication. We are on the verge of making history. This is no fiction. This is our reality.

When you believe in this powerful vision, literally anything is possible. It requires genuine faith and effort. And in this moment of total reinvention, we have the opportunity to reach beyond each other's barriers, forge new partnerships, celebrate new voices, and create together something that can change the world. It is. All I can say is, 'This is what you were made for.'

We are all responsible for the success of Twitter 2.0. we need to think big. need to transform. We have to do everything together.

And we can do all of that by questioning assumptions and starting with the first principle of building something new from scratch. A rare chance to put a new future in the hands of every person, partner and creator on the planet. That is why I am here with you. Let's join forces and build Twitter 2.0 together.

In addition, the new internal system `` Twitter 2.0 '' promoted by Mr. Elon Musk was reportedly reduced from 7,500 to 2,700 employees in just 3 weeks because a `` hardcore '' work style was required at the beginning. increase. It is not clear at the time of writing whether this way of working can be continued under Mr. Yaccarino.

Earon Mask suddenly dismissed about 50 Twitter engineers who came with 'hardcore', and some people were told that 'the code was not satisfactory' - GIGAZINE

by Thomas Hawk