Nov 07, 2020 09:00:00

Reported that 'Amazon fake reviews' reached 42% of the total due to corona virus

Following the pandemic of the new coronavirus infection (COVID-19) that began around March 2020, Amazon's number of 'fake reviews' surged to 42% of the total, according to e-commerce market analysis company

Fakespot. Reported.

Amazon.com (AMZN) Fake Reviews Reach Holiday Season Levels During Pandemic --Bloomberg
https://www.bloomberg.com/news/articles/2020-10-19/amazon-fake-reviews-reach-holiday-season-levels-during-pandemic

Amazon fake reviews reach holiday season levels during pandemic
https://techxplore.com/news/2020-10-amazon-fake-holiday-season-pandemic.html

Amazon's customer reviews are a convenient system that tells the evaluation from the person who purchased the product, but in recent years many 'fake reviews' that took advantage of that system have been posted, and Amazon's reviews are no longer 'true' It is a difficult situation to know 'evaluation'. The method of such fake reviews is becoming more sophisticated, and there are also 'Stema Review' where you can unfairly earn product evaluation by posting by bots etc., or you can post favorable reviews in exchange for free product offerings and rewards. There is.

Fakespot, which provides a Chrome extension that determines these fake reviews, conducted a survey on the percentage of fake reviews. Judging about 720 million Amazon reviews posted from March to September 2020, it was said that 'about 42% is unreliable'. This 42% percentage is particularly high, as 36% of post reviews rated it as 'unreliable' during the same period in 2019. Fakespot's CEO Saud Caliph CEO Cakespot's CEO Saud Caliph said, 'It's a number I've only seen on Black Friday and Christmas (especially with more fake reviews).'

According to Fakespot, the results of this survey confirmed a surge in fake reviews linked to the lockdown on the pandemic of COVID-19. The percentage of fake reviews posted to Wal-Mart during the same period in 2020 was about the same as in the same period last year, suggesting that the surge in fake reviews in 2020 may be an Amazon-specific phenomenon. 'During the COVID-19 pandemic, demand for disinfectants and masks surged, and unreliable reviews increased,' said Caliph, explaining why there were particularly many fake reviews in 2020.

As with Fakespot, provides a service to determine fake reviews of Amazon

ReviewMeta also, has reported that the review can not be particularly reliable in the 2020 fiscal year increased rapidly. However, ReviewMeta founder Tommy Noonan points out that 'the pandemic is not the cause.' He argued that the real cause was Amazon's new 'one- tap rating, ' which allows you to star without posting your impressions.

According to Mr. Nunan, the one-tap evaluation hides information such as 'date when the evaluation was sent', 'user who sent the evaluation', 'product evaluated by the user who evaluated the product', and has an impression. In the case, the average number of stars is 4.3, while the average number of stars given by one-tap evaluation is 4.6, which means that there is a difference in 'easiness to give a good evaluation'. For this reason, Noonan argues that one-tap ratings distort the value of reviews.

Regarding this survey, an Amazon spokeswoman said, 'We are aware of the existence of'malicious users' who are trying to abuse the review system and are investing resources to protect the integrity of the reviews.' Ratings were created to give you a real rating from the user who bought the product. One-tap rating allows you to easily star your product without writing a detailed review, so it's easy to help other users. You can do it. '

Caliph points out that the proportion of fake reviews will continue to increase towards the end of the year in 2020, given the historical trend of increasing fake reviews towards the holiday season at the end of the year.